social media new tools for community building organizing advocacy february 11 2013
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Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013. No Matter What The Issue, Relationships Are Part of the Solution. Marie Jobling, Director Community Living Campaign . Community Organizing is.

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social media new tools for community building organizing advocacy february 11 2013

Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013

No Matter What The Issue, Relationships Are Part of the Solution

Marie Jobling, Director

Community Living Campaign

slide2

Community Organizing is...

The belief that a person affected by an issue has more power to create change by coming together than by acting alone.

Through community organizing, we empower ourselves, create long-term change, and shift the balance of power.

Regardless of the issue, relationships are part of the solution. And social media is all about relationships…

slide3

Elements of Organizing

  • We create change together
  • We do the research and make a plan
  • We are accountable to one another
  • We meet people where they are
  • We build relationships
  • We celebrate victories big and small
why social media
Why Social Media?

Social media can help build relationships in new and powerful ways.

Social media is a set of very powerful “tools” that allow us to share information and mobilize for social change.

why is it important
Why Is It Important
  • Social media networks are growing and quickly becoming commonplace in ALL aspects of society
  • Traditional forms of communications are move away from paper to being on-line
  • Social media has added new ways to connect and to engage

Don’t be Left Behind!

slide11

Seniors are the fastest growing group on-line…

The number of social media users age 65 and older more than doubles each year. 1 in 4 people 65 and older are now part of a social networking site.

what social networking sites are seniors using
What Social Networking Sites are Seniors Using?

(Source: Anderson Analytics 2009)

start with e mail
Start With E-Mail
  • You can get a free account in just a few minutes – main sites are yahoo and gmail.

Email is necessary to do most other things with social media.

turn a computer into a video phone for free
Turn A Computer Into A “Video Phone” – for Free

Even if seniors cannot come to a meeting, they can still be involved through Skype

what you can do with facebook
What you Can Do With Facebook
  • Connect – keep in touch with friends & family; build your network; connect with supporters and other like-minded people or organizations
  • Share – spread information, insights, news and events; share photos, video and other media; start a discussion and get instant feedback and advice
  • Support – recommend organizations, causes and political leaders
slide21

Key Steps In Organizing

  • Develop Outreach Lists and Relationships
  • Research Solutions
  • Identify Decision-makers
  • Educate and Involve the Community
  • Identify and Develop Spokespersons
  • Mobilize for Direct Action
  • Celebrate
2 research solutions
#2 – Research Solutions

How Big Is the Digital Divide in SF?

Government Websites

Ask Google

COIT Reports and Plans On-line

What Have Other Communities Done

Look for Ideas and Allies

Who Makes Decisions About Funding and What Is the Timeline?

6 mobilize for direct action
#6 - Mobilize for Direct Action

Watch YouTube – Search “OATS at City Hall”

social media can amplify your message basic tools many audiences
Social Media Can Amplify Your Message Basic Tools – Many Audiences
  • Promote your issue, raise awareness, spread the word, increase your lists and move people to action.
  • Get instant feedback from your allies; utilize the “grapevine” with friends telling friends
  • Connect with influential people (i.e. bloggers, policymakers, press, bloggers, other organizations and allies.
the key to social media don t be afraid just try
The Key to Social Media? Don’t Be Afraid – Just Try!
  • Social media is free but requires a time commitment
  • You can learn slowly on a “need to know” basis with lots of on-line help available
  • Social media + assistive technology can provide equal accessto all
  • Social media is available in many languages
slide36

This is something we can all learn together

Gray Panthers

On-line Advocacy Day

slide37

So Now Let’s Try…

For more information, go to www.sfhealthyaging.org or call 415-821-1003 ex. 1

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