Social media new tools for community building organizing advocacy february 11 2013
Download
1 / 37

Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013 - PowerPoint PPT Presentation


  • 133 Views
  • Uploaded on

Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013. No Matter What The Issue, Relationships Are Part of the Solution. Marie Jobling, Director Community Living Campaign . Community Organizing is.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013' - reilly


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Social media new tools for community building organizing advocacy february 11 2013

Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013

No Matter What The Issue, Relationships Are Part of the Solution

Marie Jobling, Director

Community Living Campaign


Community Organizing is... & Advocacy

The belief that a person affected by an issue has more power to create change by coming together than by acting alone.

Through community organizing, we empower ourselves, create long-term change, and shift the balance of power.

Regardless of the issue, relationships are part of the solution. And social media is all about relationships…


Elements of Organizing & Advocacy

  • We create change together

  • We do the research and make a plan

  • We are accountable to one another

  • We meet people where they are

  • We build relationships

  • We celebrate victories big and small


Why social media
Why Social Media? & Advocacy

Social media can help build relationships in new and powerful ways.

Social media is a set of very powerful “tools” that allow us to share information and mobilize for social change.






Why is it important
Why Is It Important & Advocacy

  • Social media networks are growing and quickly becoming commonplace in ALL aspects of society

  • Traditional forms of communications are move away from paper to being on-line

  • Social media has added new ways to connect and to engage

    Don’t be Left Behind!



Seniors are the fastest growing group on-line… Media But

The number of social media users age 65 and older more than doubles each year. 1 in 4 people 65 and older are now part of a social networking site.


What social networking sites are seniors using
What Social Networking Sites are Seniors Using? Media But

(Source: Anderson Analytics 2009)


Start with e mail
Start With E-Mail Media But

  • You can get a free account in just a few minutes – main sites are yahoo and gmail.

Email is necessary to do most other things with social media.


Turn a computer into a video phone for free
Turn A Computer Into A “Video Phone” – for Free Media But

Even if seniors cannot come to a meeting, they can still be involved through Skype




What you can do with facebook
What you Can Do With Facebook Media But

  • Connect – keep in touch with friends & family; build your network; connect with supporters and other like-minded people or organizations

  • Share – spread information, insights, news and events; share photos, video and other media; start a discussion and get instant feedback and advice

  • Support – recommend organizations, causes and political leaders


Watch and learn or tell your story
Watch and Learn Media But (or Tell Your Story!)


Key Steps In Organizing Media But

  • Develop Outreach Lists and Relationships

  • Research Solutions

  • Identify Decision-makers

  • Educate and Involve the Community

  • Identify and Develop Spokespersons

  • Mobilize for Direct Action

  • Celebrate


1 develop outreach lists and relationships research solutions
#1 Media But Develop Outreach Lists and Relationships Research Solutions


2 research solutions
#2 – Research Solutions Media But

How Big Is the Digital Divide in SF?

Government Websites

Ask Google

COIT Reports and Plans On-line

What Have Other Communities Done

Look for Ideas and Allies

Who Makes Decisions About Funding and What Is the Timeline?





5 identify spokespersons making it personal telling the stories
#5 – Identify Spokespersons Media But Making It Personal – “Telling the Stories”


6 mobilize for direct action
#6 - Mobilize for Direct Action Media But

Watch YouTube – Search “OATS at City Hall”



7 celebrate
#7 - Celebrate!! Media But



Social media can amplify your message basic tools many audiences
Social Media Can Media But Amplify Your Message Basic Tools – Many Audiences

  • Promote your issue, raise awareness, spread the word, increase your lists and move people to action.

  • Get instant feedback from your allies; utilize the “grapevine” with friends telling friends

  • Connect with influential people (i.e. bloggers, policymakers, press, bloggers, other organizations and allies.


The key to social media don t be afraid just try
The Key to Social Media? Media But Don’t Be Afraid – Just Try!

  • Social media is free but requires a time commitment

  • You can learn slowly on a “need to know” basis with lots of on-line help available

  • Social media + assistive technology can provide equal accessto all

  • Social media is available in many languages


This is something we can all learn together Media But

Gray Panthers

On-line Advocacy Day


So Now Let’s Try… Media But

For more information, go to www.sfhealthyaging.org or call 415-821-1003 ex. 1


ad