Social media new tools for community building organizing advocacy february 11 2013
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Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013. No Matter What The Issue, Relationships Are Part of the Solution. Marie Jobling, Director Community Living Campaign . Community Organizing is.

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Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013

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Social media new tools for community building organizing advocacy february 11 2013

Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013

No Matter What The Issue, Relationships Are Part of the Solution

Marie Jobling, Director

Community Living Campaign


Social media new tools for community building organizing advocacy february 11 2013

Community Organizing is...

The belief that a person affected by an issue has more power to create change by coming together than by acting alone.

Through community organizing, we empower ourselves, create long-term change, and shift the balance of power.

Regardless of the issue, relationships are part of the solution. And social media is all about relationships…


Social media new tools for community building organizing advocacy february 11 2013

Elements of Organizing

  • We create change together

  • We do the research and make a plan

  • We are accountable to one another

  • We meet people where they are

  • We build relationships

  • We celebrate victories big and small


Why social media

Why Social Media?

Social media can help build relationships in new and powerful ways.

Social media is a set of very powerful “tools” that allow us to share information and mobilize for social change.


Traditional social media

Traditional Social Media


Social media is changing

Social Media Is Changing


New kinds of social media

New Kinds of Social Media


Signs of social media everywhere

Signs of Social Media Everywhere


Why is it important

Why Is It Important

  • Social media networks are growing and quickly becoming commonplace in ALL aspects of society

  • Traditional forms of communications are move away from paper to being on-line

  • Social media has added new ways to connect and to engage

    Don’t be Left Behind!


Social media new tools for community building organizing advocacy february 11 2013

The Phone - Still the Most Available and Widely Used Social Media But

There is So Much More…


Social media new tools for community building organizing advocacy february 11 2013

Seniors are the fastest growing group on-line…

The number of social media users age 65 and older more than doubles each year. 1 in 4 people 65 and older are now part of a social networking site.


What social networking sites are seniors using

What Social Networking Sites are Seniors Using?

(Source: Anderson Analytics 2009)


Start with e mail

Start With E-Mail

  • You can get a free account in just a few minutes – main sites are yahoo and gmail.

Email is necessary to do most other things with social media.


Turn a computer into a video phone for free

Turn A Computer Into A “Video Phone” – for Free

Even if seniors cannot come to a meeting, they can still be involved through Skype


Meet on line with skype

Meet on-line with Skype


Facebook can keep you informed

Facebook Can Keep You Informed


What you can do with facebook

What you Can Do With Facebook

  • Connect – keep in touch with friends & family; build your network; connect with supporters and other like-minded people or organizations

  • Share – spread information, insights, news and events; share photos, video and other media; start a discussion and get instant feedback and advice

  • Support – recommend organizations, causes and political leaders


Watch and learn or tell your story

Watch and Learn(or Tell Your Story!)


Social media new tools for community building organizing advocacy february 11 2013

Key Steps In Organizing

  • Develop Outreach Lists and Relationships

  • Research Solutions

  • Identify Decision-makers

  • Educate and Involve the Community

  • Identify and Develop Spokespersons

  • Mobilize for Direct Action

  • Celebrate


1 develop outreach lists and relationships research solutions

#1 Develop Outreach Lists and Relationships Research Solutions


2 research solutions

#2 – Research Solutions

How Big Is the Digital Divide in SF?

Government Websites

Ask Google

COIT Reports and Plans On-line

What Have Other Communities Done

Look for Ideas and Allies

Who Makes Decisions About Funding and What Is the Timeline?


3 identify decision makers

#3 – Identify Decision-makers


4 educate and involve the community

#4 Educate and Involve the Community


Building relationships and accountability

Building Relationships and Accountability


5 identify spokespersons making it personal telling the stories

#5 – Identify SpokespersonsMaking It Personal – “Telling the Stories”


6 mobilize for direct action

#6 - Mobilize for Direct Action

Watch YouTube – Search “OATS at City Hall”


Become agents for change

Become Agents for Change


7 celebrate

#7 - Celebrate!!


Celebrate who we are and what we are going to do together

Celebrate Who We Are and What We are Going to Do Together

Picture from Today Here


Social media can amplify your message basic tools many audiences

Social Media Can Amplify Your Message Basic Tools – Many Audiences

  • Promote your issue, raise awareness, spread the word, increase your lists and move people to action.

  • Get instant feedback from your allies; utilize the “grapevine” with friends telling friends

  • Connect with influential people (i.e. bloggers, policymakers, press, bloggers, other organizations and allies.


The key to social media don t be afraid just try

The Key to Social Media? Don’t Be Afraid – Just Try!

  • Social media is free but requires a time commitment

  • You can learn slowly on a “need to know” basis with lots of on-line help available

  • Social media + assistive technology can provide equal accessto all

  • Social media is available in many languages


Social media new tools for community building organizing advocacy february 11 2013

This is something we can all learn together

Gray Panthers

On-line Advocacy Day


Social media new tools for community building organizing advocacy february 11 2013

So Now Let’s Try…

For more information, go to www.sfhealthyaging.org or call 415-821-1003 ex. 1


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