PERFORMANCE ADVERTISING: TIPS FOR PUBLISHERS AND ADVERTISERS
Download
1 / 17

PERFORMANCE ADVERTISING: TIPS FOR PUBLISHERS AND ADVERTISERS - PowerPoint PPT Presentation


  • 92 Views
  • Uploaded on

PERFORMANCE ADVERTISING: TIPS FOR PUBLISHERS AND ADVERTISERS. By Glen Maguire. M : 021 400 067 Glen@ClickThrough.co.nz CEO of ClickThrough Online Marketing. KEY DEFINITIONS. CPM : Cost per Thousand page impressions of an online advert on a publishers website.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' PERFORMANCE ADVERTISING: TIPS FOR PUBLISHERS AND ADVERTISERS' - reilly


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

PERFORMANCE ADVERTISING: TIPS FOR PUBLISHERS AND ADVERTISERS

By Glen Maguire. M: 021 400 067 Glen@ClickThrough.co.nz

CEO of ClickThrough Online Marketing


KEY DEFINITIONS

  • CPM: Cost per Thousand page impressions of an online advert on a publishers website.

  • CPC: Cost per click is the amount an advertiser pays publishers for a single click on its advertisement that brings one visitor to its website.

  • CPA: Cost Per Action is where the advertiser only pays for the ad when a specified action has occurred e.g. a product being purchased, a form being filled, a user registering, etc.

  • CPL: Cost per Lead is when the advertisers pay for an interested lead.


THE ‘MELTDOWN’ ACCELERATES (GOOD) CHANGE

FROM

TO

Delivery

Bottom Line (P+L)!

NPV

Short-term Cash Flow

Gut Feel

Analytical Decisions

Impressions

Performance (Behaviour)


MELTDOWN IMPACT ON DIGITAL MEDIA

A highest ever spend $49.26m (+8%) – no major media achieved growth in Q1.


WHY THE SEISMIC SHIFT?

TRADITIONAL MEDIA

DIGITAL MEDIA


PERFORMANCE ADVERTISING BOOM

  • (NZ) Paid search (e.g. CPC) largest with 38% share...delivers cost effective leads.

  • (US) Performance-based 57% of online ad revenues (39% CPM). 18% gap Vs 6% previous year.


CURRENT ADVERTISER AND PUBLISHER MODEL

ADVERTISER RISK INCREASE

Cost Per Thousand

PUBLISHER RISK INCREASE

Cost Per Click

Cost Per Action


PUBLISHER STRATEGIES


ADVERTISER STRATEGIES



INFORMATION OR INSIGHT?

“Unless information is available to the right people in a format for decision making, it is a burden, not a benefit.”

“An insight is a penetrating discovery about a consumer motivation applied to unlock growth.”




SUMMARY

  • The economic downturn is accelerating the growth of performance based advertising. Accept this, embrace the opportunity!

  • Don’t just think usability: think conversion, behaviour, eCommerce.

  • Numbers and analytics are more important than ever. Think insights, not information. Use experts to turn your data into valuable insights that unlock growth. Outsource or develop internal talent.

  • Never be satisfied; restless fine tuning keeps you ahead of the game.

  • Good Luck!!




Contact Glen Maguire for further information:

M: 021 400 067

Glen@ClickThrough.co.nz


ad