PERFORMANCE ADVERTISING: TIPS FOR PUBLISHERS AND ADVERTISERS. By Glen Maguire. M : 021 400 067 Glen@ClickThrough.co.nz CEO of ClickThrough Online Marketing. KEY DEFINITIONS. CPM : Cost per Thousand page impressions of an online advert on a publishers website.
By Glen Maguire. M: 021 400 067 Glen@ClickThrough.co.nz
CEO of ClickThrough Online Marketing
Bottom Line (P+L)!
Short-term Cash Flow
A highest ever spend $49.26m (+8%) – no major media achieved growth in Q1.
CURRENT ADVERTISER AND PUBLISHER MODEL
ADVERTISER RISK INCREASE
Cost Per Thousand
PUBLISHER RISK INCREASE
Cost Per Click
Cost Per Action
“Unless information is available to the right people in a format for decision making, it is a burden, not a benefit.”
“An insight is a penetrating discovery about a consumer motivation applied to unlock growth.”
Contact Glen Maguire for further information:
M: 021 400 067