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Catherine Bonn Tyler Crimm Alexander Embiricos Tom McLaughlin Joey Zwicker. Positioning Statement. For real estate agents who seek to offer a wider range of services to their clients,

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Catherine bonn tyler crimm alexander embiricos tom mclaughlin joey zwicker

Catherine Bonn

Tyler Crimm

Alexander Embiricos

Tom McLaughlin

Joey Zwicker


Positioning statement
Positioning Statement

Forreal estate agents

whoseek to offer a wider range of services to their clients,

TopPriceoffers a complete web service including a new auction mechanism which enables realtors to quickly and efficiently reach the optimum price between the buyers and the seller.

Unlikethe traditional methods employed by today's realtors (list price, offer, counter-offer, etc.),

our product ensures that the person who values the property the most is able to acquire it, enabling the realtor to effortlessly increase his client capacity and commission.



The topprice clock auction
The TopPrice Clock Auction

Price

Auction Start

Auction End

Phase 1

Phase 2

Buyer 4

Buyer 3

End Price

Buyer 2

Buyer 1

Start Price

Time

3:00

3:30

4:00

4:30

5:00


Market opportunity
Market Opportunity

$330B

Total Real Estate Market

$57B

Commercial Real Estate

$5B

High Demand Commercial Properties


Go to market strategy
Go To Market Strategy

  • Direct Sales

  • Sales Force

  • Referral system

  • Founder Networks


Business model
Business model

Pricing Tiers

Subscription Based

Referral Discount


Risk analysis
Risk Analysis

Market

Team

  • Five founders

  • More difficult to agree on large company decisions

  • Less equity for each person

  • Slow adoption into industry

  • Building initial user base

  • Adoption by small franchises

  • Obtaining corporate partnerships

Technology

Capital

  • Low Risk

  • License required IP

  • Marketing costs exceed projections

  • Meetings milestones to obtain Series A funding






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