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Turning Research Into Action

Turning Research Into Action. Bill Faust, Ologie Bill Kiefaber, GRIP Technology Pete McGinty, Experience Columbus Moderator: Emily Swartzlander, GCAC. Supporting Art. Advancing Culture. Define the research problem. Establish the research design. Collect and analyze data.

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Turning Research Into Action

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  1. Turning Research Into Action Bill Faust, Ologie Bill Kiefaber, GRIP Technology Pete McGinty, Experience Columbus Moderator: Emily Swartzlander, GCAC Supporting Art. Advancing Culture.

  2. Define the research problem Establish the research design Collect and analyze data Formulate findings Market Research Phases Four basic market research phases:

  3. Behavioral Model of Participation Source: A New Framework for Building Participation in the Arts, RAND Corporation

  4. Research Keys to Success • Start smart - gather information currently available and leverage partnerships • Begin the process by detailing what you want to learn, not how to gather the data • Only gather information that you will act upon • Analysis is the key characteristic to look for in choosing a research partner • Acting upon the results is the most critical step

  5. Most Important Actions • Create an action plan and stick to it • Improve visibility • Message development • Message delivery • Build strategic alliances • Organizations with complimentary missions • Organizations with complimentary assets and strengths • Maintain long-term commitments • Explore program changes

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