Turning research into action
This presentation is the property of its rightful owner.
Sponsored Links
1 / 5

Turning Research Into Action PowerPoint PPT Presentation


  • 48 Views
  • Uploaded on
  • Presentation posted in: General

Turning Research Into Action. Bill Faust, Ologie Bill Kiefaber, GRIP Technology Pete McGinty, Experience Columbus Moderator: Emily Swartzlander, GCAC. Supporting Art. Advancing Culture. Define the research problem. Establish the research design. Collect and analyze data.

Download Presentation

Turning Research Into Action

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Turning research into action

Turning Research Into Action

Bill Faust, Ologie

Bill Kiefaber, GRIP Technology

Pete McGinty, Experience Columbus

Moderator: Emily Swartzlander, GCAC

Supporting Art.

Advancing Culture.


Turning research into action

Define the research problem

Establish the research design

Collect and analyze data

Formulate findings

Market Research Phases

Four basic market research phases:


Turning research into action

Behavioral Model of Participation

Source: A New Framework for Building Participation in the Arts, RAND Corporation


Turning research into action

Research Keys to Success

  • Start smart - gather information currently available and leverage partnerships

  • Begin the process by detailing what you want to learn, not how to gather the data

  • Only gather information that you will act upon

  • Analysis is the key characteristic to look for in choosing a research partner

  • Acting upon the results is the most critical step


Turning research into action

Most Important Actions

  • Create an action plan and stick to it

  • Improve visibility

    • Message development

    • Message delivery

  • Build strategic alliances

    • Organizations with complimentary missions

    • Organizations with complimentary assets and strengths

    • Maintain long-term commitments

  • Explore program changes


  • Login