Turning research into action
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Turning Research Into Action. Bill Faust, Ologie Bill Kiefaber, GRIP Technology Pete McGinty, Experience Columbus Moderator: Emily Swartzlander, GCAC. Supporting Art. Advancing Culture. Define the research problem. Establish the research design. Collect and analyze data.

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Turning Research Into Action

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Turning Research Into Action

Bill Faust, Ologie

Bill Kiefaber, GRIP Technology

Pete McGinty, Experience Columbus

Moderator: Emily Swartzlander, GCAC

Supporting Art.

Advancing Culture.


Define the research problem

Establish the research design

Collect and analyze data

Formulate findings

Market Research Phases

Four basic market research phases:


Behavioral Model of Participation

Source: A New Framework for Building Participation in the Arts, RAND Corporation


Research Keys to Success

  • Start smart - gather information currently available and leverage partnerships

  • Begin the process by detailing what you want to learn, not how to gather the data

  • Only gather information that you will act upon

  • Analysis is the key characteristic to look for in choosing a research partner

  • Acting upon the results is the most critical step


Most Important Actions

  • Create an action plan and stick to it

  • Improve visibility

    • Message development

    • Message delivery

  • Build strategic alliances

    • Organizations with complimentary missions

    • Organizations with complimentary assets and strengths

    • Maintain long-term commitments

  • Explore program changes


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