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presentation. WE ’ VE GOT A GREAT HISTORY OUR FORMULA IS SIMPLE WE REACH THE SLURPEE AUDIENCE A PEEK AT WHAT ’ S NEW IN AOL PROGRAMMING CREATIVE SOLUTIONS THAT ARE CUSTOM TO SLURPEE ’ S AUDIENCE ADLYTICS NEXT STEPS. FRAMEWORK. #1. #2. #3.

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presentation

  • WE’VE GOT A GREAT HISTORY

  • OUR FORMULA IS SIMPLE

  • WE REACH THE SLURPEE AUDIENCE

  • A PEEK AT WHAT’S NEW IN AOL PROGRAMMING

  • CREATIVE SOLUTIONS THAT ARE CUSTOM TO SLURPEE’S AUDIENCE

  • ADLYTICS

  • NEXT STEPS

FRAMEWORK


#1

#2

#3

Take advantage of our unsurpassed engagement and reach across our network…

23.7 avg minutes per day

21.7 avg minutes per day

17.2 avg minutes per day

3.8MM P12-24 UVs

4.8MM P12-24 UVs

5.7MM P12-24 UVs

2MM P12-24 Total Visits

8MM P12-24 Total Visits

12MM P12-24 Total Visits

and more…

Source: comScore Media Metrix, October 2008



Feed their passions through our premium content channels

Social about…

Networking

Music

Games

And more…

Feed their passions through our premium content channels


Aol music
AOL Music about…

  • AOL Music reaches over 3.9MM unique visitors ages 12-24

  • 61% of AOL users 12-24 download music online

  • AOL users 12-24 are 214% more likely to listen to music/radio on the Internet than the average population


Immerse the slurpee brand in one of the newest desktop widgets from aol music
Immerse the Slurpee brand in one of the newest desktop widgets from AOL Music

  • The top 100 hottest music videos, related artist videos and special features!

    • Check out the most watched music videos across many genres

    • Watch the highest rated videos from your favorite artists

MOCK FOR ILLUSTRATIVE PURPOSES ONLY. ACTUAL DESIGN WILL VARY.


High impact high reach branding the clutter buster

High Impact, High Reach Branding Opportunity widgets from AOL Music

Leverage the reach, relevance and richness of the hottest Music site on the Web

High Impact, High Reach Branding…the Clutter Buster


Takeover aim zone the new front page for the web s 1 instant messaging tool

Reach over 5 million 12-24 year olds on AIM Zones widgets from AOL Music

AIM Zones will replace the AIM Dashboard

This page loads in a browser window when users successfully log into the AIM desktop client.

New look and feel includes integrated Spotlights and custom Takeovers.

Takeover AIM Zone, the new front page for the web’s #1 instant messaging tool

Mock For Illustrative Purposes Only. Actual Design Will Vary.

*15 business days lead time required.


Spread the slurpee message on bebo

Custom 7-Eleven Profile and Skin widgets from AOL Music

Slurpee custom community

Users can find videos, share their Slurpee stories, take quizzes, draw whiteboards, and engage in other interactive elements.

Thumbnails lead users to our custom components

Users can copy various components to their profile and share with their network of friends

Profile offers unlimited opportunities for users to engage with the community brand via uploaded video clips, etc..

Users are able to view, share & upload these videos to their personal profile; allowing them to engage

Sample 7-Eleven Custom Community

Spread the Slurpee message on Bebo

click screenshot for example


Creative Services widgets from AOL Music

Before and After Case Study:

Examples of what we

Can do with Slurpee…


Adlytics widgets from AOL Music

What can we do for Slurpee?


Adlytics measure your success with platform a s research center
ADLYTICS: widgets from AOL MusicMeasure your success with Platform-A’s research center

  • Audience Analysis

    • Develop a model of your best customers using data from your website

  • Audience Ad Response

    • For behavioral targeting campaigns, determine which audiences were most impacted by your ads

  • Audience Ad Delivery

    • Get third-party verification of audience composition, reach and frequency

  • Brand Impact Measurement

    • See how your ads affect brand lift, and discover which parts of your media buy are working the hardest for you

  • Online Sales Measurement

    • Measure the impact your online ads have on online and offline sales (currently available for CPG and Retail categories)

ADlytics publishes original research studies, syndicates third-party reports and offers a suite of measurement products

We create a rigorous accountability model for every campaign


Appendix widgets from AOL Music



Slurpee fun hub

Slurpee Fun Hub widgets from AOL Music


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