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Mobile Overview

Mobile Overview. As you would expect, this data is not too hard to believe…. Android: Whoa!. iOS: Growth is tied to the product release cycle. Plot the linear best fit in your head. Others: Volumes still small, But decent growth. Source: Wikipedia.

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Mobile Overview

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  1. Mobile Overview

  2. As you would expect, this data is not too hard to believe… Android: Whoa! iOS: Growth is tied to the product release cycle. Plot the linear best fit in your head Others: Volumes still small, But decent growth Source: Wikipedia

  3. But when you start to look beneath the statistics, you see reality… Brand fragmentation in the Android market is immense, but Samsung still leads the charge with 47.5 percent of the market share. Source: Open Signal

  4. What types of mobile applications are running on these phones? Throw away As the name implies, you found the app to be useless for any number of reasons, and you delete it. Depending on how disappointed you are, you may or may not provide feedback in the app store. Forced march You found the app to be either useless or difficult to work with, but you keep it and grudgingly use it because you don’t have much choice. Most people will provide constructive to harsh feedback in the app store. Engaging While this app may not be as near and dear to your daily digital life like Facebook, Pinterest, Twitter, Snapchat, Instagram, etc, you simply find that this app provides the quick burst of productivity, insight, and engagement that makes your life easier. Most people will provide balanced, if not positive feedback for your efforts and vision. Enterprises are creating apps to… • Increase Revenue • Avoid Costs • Improve Service

  5. New options for companies because of mobile technology • Everyone carrying around a camera has shifted the paradigm • A photo of a piece of paper is just as good as the piece of paper for tracking • Eliminate need to manage a bunch of slips of paper • Sending photos in place of having to physically send or deliver paper saves customers time • Many mobile banking apps now allow for e-check deposit • Touchpads allow for electronic signatures in place of paper signatures. • Electronic signature solutions are good enough for the IRS and in-store purchases

  6. So, what kind of apps are enterprises building? Catamaran set out to help consumers find in-network services, manage their prescriptions, and find generic drug alternatives. As a bulk shipping company, CSX profitability depends on highly efficient operations and timely pickup and delivery of bulk cargo and coordination of container delivery and pick-up at its rail yards.

  7. So, what kind of apps are enterprises building? Air Canada rouge became the first carrier in North America that allows passengers to be entertained on their own wireless devices with onboard content. The airline saves fuel from lower weight and reduces system installation and maintenance costs. Allstate Dealer Services needed a mobile sales enablement tool that streamlined the paperwork involved when on-boarding car dealerships to sell their products. Dealers can now start selling Allstate insurance over 70% faster.

  8. So, what kind of apps are enterprises building? The Ottawa Hospital created a care management platform, improving coordination of and visibility into changing patient and hospital conditions, allowing practitioners to collaborate and spend more time with patients. Mobile traffic grew to 39.7% of all online traffic, an increase of 34% over Black Friday 2012. Mobile sales were also strong, reaching 21.8% of total online sales, an increase of nearly 43% year-over-year.

  9. So, what kind of apps are enterprises building? Ministry of Railway in China supports 1.93 billion passengers with a peak travel team of 267 million in Chinese new year. They are embracing mobile tech to purchase & manage ticketing Elmec needed to enable their mobile workforce to be more efficient in managing their IT equipment lease business

  10. What’s interesting is that it’s not all about the User Interface/User Experience… 30% of the value and effort is visible (mobile UI) Front-end app development 70% of the value and effort lies under the surface User engagement Operations Security Enterprise Integration

  11. Native Xcode Native Android Hybrid PhoneGap Xamarin Many companies are thinking about the front-end... 30% of total effort

  12. Operations User engagement Manage and enforce app versions Connect to back-end Efficient and flexible push notifications Track problems that affect UX Track and leverage location Security App distribution Offline availability Push upgrades Userauthentication Malwaredetection Dataprotection ...but the complexity lies at the back-end. 30% of total effort 70% of total effort

  13. Mobile malware is growing. Malicious code is infecting more than11.6 millionmobile devices at any given time. 3 Mobile devices and the apps we rely on are under attack. 90% of the top mobile apps have been hacked. 4 In 2014 the number of cell phones (7.3 billion) will exceed the number of people on the planet (7 billion).1 Mobile downloads will increase to108 billionby 2017. 2 As mobile grows, so do security threats

  14. Mobile Enabled Employees are more Productive …. BYOD/Corporate Device TAX aspect Uniformization = less HD calls Increase User exp. + productivity

  15. … but require enhanced security capabilities CISO / CIOChief Information Security OfficerChief Information Officer • Mitigate security risk across devices, applications, content and transactions • Monitor enterprise security across all endpoints • Manage mobility across the enterprise IT Operations Line-of-BusinessApplication Developer SecuritySpecialist

  16. Employee Productivity Example – Enabling the End User Mail Content File Sharing Editing Intranet

  17. Best Practice - Dual Persona to Separate Work and Play Secure Mail Application Security Secure Document Sharing Secure Browser WorkPlace Container for Secure Content Collaboration

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