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Brand Naming Strategy

Brand naming strategy is perhaps the most challenging yet crucial step in building a brand identity design. After all, the decision eventually determines the course of the business. Sure, Steve Jobs named his company Apple during one of his fruitarian diets, but he mainly chose it because he thought it was fun and spirited. Of course, it set the stage for their now overly famous brand.

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Brand Naming Strategy

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  1. Decoding The Process Of Brand Naming & Strategizing Red Baton Design Studio

  2. You must be familiar with William Shakespeare’s famous quotes like “A rose by any other name would smell as sweet.” or “What’s in a name?” And then he named most of his books on his character’s names. Ironical much? We think it was a well-planned strategy of reverse psychology. So clearly, Shakespeare knew about branding before the term even came into the picture. Brand naming strategy is perhaps the most challenging yet crucial step in building a brand identity design. After all, the decision eventually determines the course of the business. Sure, Steve Jobs named his company Apple during one of his fruitarian diets, but he mainly chose it because he thought it was fun and spirited. Of course, it set the stage for their now overly famous brand. Sample Footer Text

  3. Major Types of Brand Names

  4. Experiential Names An experiential brand naming is more about setting expectations of what it is like when consumers choose their product.Organizations must first define what they stand for and how they want to be perceived to deduce an impactful label name. Descriptive Names This simple naming pattern entails using a label that describes the company’s products or services. This practice makes it easier for users to remember what the brand offers. Acronyms Brand names under this classification are abbreviations of descriptive names. For instance, BMW stands for Bavarian Motor Works, KFC for Kentucky Fried Chicken, and IBM for International Business Machines, Acronyms are easier to speak and remember and work best for large corporations that have already established a name for themselves. Founders’ Names This naming practise is pretty straightforward. Use the name of the person who started the company. Disney, is one of the most famous examples of this brand naming strategy, which is named after the man who started it.

  5. The Process Of Brand Naming

  6. Mapping the Competitive Landscape • Moulding Your Brand Naming Guidelines • Brainstorming Brand Naming Strategy • Creating a Short List Of Names • Acquiring a Domain Name • Testing Your Brand Name

  7. Contact Us • Website – https://redbaton.design/ • Phone – 9901055591 • Email – hello@redbaton.in • Facebook- https://www.facebook.com/redbatondesignstudio/ • LinkedIn- https://www.linkedin.com/company/redbatondesignstudio/ • Instagram- https://www.instagram.com/redbaton_design/

  8. Thank You for Reading

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