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BUS 235 Entire Course (Ash)FOR MORE CLASSES VISITwww.bus235aid.comBUS 235 Week 1 DQ 1 Marketing TrendsBUS 235 Week 1 DQ 2 Customer Needs and WantsBUS 235 Week 2 DQ 1 Market ResearchBUS 235 Week 2 DQ 2 Customer LoyaltyBUS 235 Week 3 DQ 1 Branding DebateBUS 235 Week 3 DQ 2 New Product DevelopmentBUS 235 Week 3 Assignment Retail Store (Walmart)

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Bus 235 aid perfect education bus235aid com

BUS 235 AID Perfect Education/bus235aid.com

FOR MORE CLASSES VISIT

www.bus235aid.com


Bus 235 aid focus dreams bus235aid com

BUS 235 Entire Course (Ash)

FOR MORE CLASSES VISIT

www.bus235aid.com

BUS 235 Week 1 DQ 1 Marketing Trends

BUS 235 Week 1 DQ 2 Customer Needs and Wants

BUS 235 Week 2 DQ 1 Market Research

BUS 235 Week 2 DQ 2 Customer Loyalty

BUS 235 Week 3 DQ 1 Branding Debate

BUS 235 Week 3 DQ 2 New Product Development

BUS 235 Week 3 Assignment Retail Store (Wal-Mart)

BUS 235 Week 4 DQ 1 Price and Ethics

BUS 235 Week 4 DQ 2 Service Marketing

BUS 235 Week 5 DQ 1 Super Bowl Advertising

BUS 235 Week 5 DQ 2 AMA


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BUS 235 Week 1 DQ 1 Marketing Trends (Ash)

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Marketing Trends

Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces? How? Provide examples of societal changes and how these changes have impacted the way marketing activities are conducted. Respond to


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BUS 235 Week 1 DQ 2 Customer Needs and Wants (Ash)

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Customer Needs and Wants

Marketing has often been defined in terms of satisfying customers’ needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take a position on the following ethical dilemma: Do you think marketing merely reflects the needs and wants of consumers, or


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BUS 235 Week 2 DQ 1 Market Research (Ash)

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Market Research

Describe methods you would use to analyze one of these three different markets: consumer, industrial or international markets. What challenges would you face to ensure accurate data gathering in the market and what recommendations would you make to overcome those challenges? Respond to at least two of your


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BUS 235 Week 2 DQ 2 Customer Loyalty (Ash)

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Customer Loyalty

Successful companies recognize that high satisfaction leads to high customer loyalty. Provide an example of a company to which you are loyal in terms of buying products or services. What marketing actions does the company take to promote your loyalty and satisfaction? Respond to at least two of your classmates’ postings.


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BUS 235 Week 3 Assignment Retail Store (Walmart) (Ash)

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Week 3 Assignment :

Visit any retail establishment of your choice in order to gain specific knowledge about the marketing activities of the operation. Provide a 2-3 page report on your visit using at least two references (one reference to be the textbook) to support your analysis. Suggested areas to analyze include:

1. Type of outlet (convenience, shopping specialty, etc.)

2. Location – Describe reason for specific location.


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BUS 235 Week 3 DQ 1 Branding Debate (Ash)

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Branding Debate

Take a position on one of the following statements: a) “All brands have a limited life as indicated by the product life cycle and will slip or disappear.” b) “There is no reason why a successful brand can’t live


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BUS 235 Week 3 DQ 2 New Product Development (Ash)

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New Product Development


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BUS 235 Week 4 DQ 1 Price and Ethics (Ash)

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Price and Ethics

Discuss the ethics of pricing products to match the value that consumers are willing to pay for products (e.g., $2.50 bottle of water, $150 running shoes, etc.). Is it unethical to charge high prices when the cost of making a product is significantly less than the retail price? Provide examples. Respond to at least two of your classmates’ postings.


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BUS 235 Week 4 DQ 2 Service Marketing (Ash)

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Service Marketing

Identify the differences between product and service marketing. For example, how does Ashford market its services (education) differently than businesses offering products such as the retail store you visited in week


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BUS 235 Week 5 DQ 1 Super Bowl Advertising (Ash)

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Super Bowl Advertising

Super Bowl commercials cost millions of dollars (as an example, companies paid an average of $2.6 million for


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BUS 235 Week 5 DQ 2 AMA (Ash)

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AMA

Visit the American Marketing Association, AMA, website and review the statement of ethics. Identify two


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BUS 235 Week 5 Final Paper The Marketing Mix (Amazon) (Ash)

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Week 5 Final Paper :

The Marketing Mix

Select an existing product and identify its target market. Describe how each variable of the marketing mix (product, price, place, and promotion) is being executed. Address at least three elements of each variable.

Focus of The Marketing Mix


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BUS 235 AID Perfect Education/bus235aid.com

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