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Welcome to the 16 th HPA Tech Retreat. Thanks to all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think John “no problem” Luff – Dictator of Demos HPA Board, TR Committee, Staff Supersession team led by Jerry Pierce

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Welcome to the 16 th hpa tech retreat
Welcometothe16thHPATechRetreat

  • Thanks to all sponsors, speakers, & especially

    • Eileen Kramer– without whom I shudder to think

    • John “no problem” Luff – Dictator of Demos

    • HPA Board, TR Committee, Staff

    • Supersession team led by Jerry Pierce

    • Moderators: Jerry Whitaker, Debra Kaufman, Steve Cohen, Matthew Goldman, Peter Fannon, Charles Poynton, John Footen, Leon Silverman, Howard Lukk, Patrick Waddell

    • Peter Putman

Mark Schubin, HPA Technology Retreat, 2010 February 17


Mark your calendars
Mark Your Calendars!

  • 17th-Annual HPA Tech Retreat

    • Tuesday, February 15 through

      Friday, February 18, 2011

    • Here: Rancho Las Palmas Resort & Spa

    • Submit proposals as soon as you’d like (deadline will be in October):

      • [email protected]

      • if you don’t get a response, I probably haven’t received your proposal

Mark Schubin, HPA Technology Retreat, 2010 February 17


The basics
The Basics

  • The schedule rules – Verizon Wireless time

  • Power available in most rows, Wi-Fi in the room

  • Demo Rooms are open until 7:30 pm today, tomorrow 8:30 am to 4 pm

    • other times by mutual agreement – No demos Friday

    • Las Palmas E-H, Desert Suites 1-3, Panasonic truck in lot

  • Sign-upfortomorrow night’s softball at Fenway Park

    • players and spectators sign-up, sign-up for buses, too

    • buses leave from side exit to the conference center

  • All meals in Las Palmas A-D across the hall

  • Breakfast-roundtable topic lists posted at doors

    • There are still tables available. If you’d like to moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP.

Mark Schubin, HPA Technology Retreat, 2010 February 17


The basics part ii
The Basics – Part II

  • Quizzes:

    • all are eligible (except me)

    • place entries in bowl by session end

      (quiz #5 by the last refreshment break)

    • have name and quiz # on entry

    • no penalty for wrong answers

    • currently open:

      • Quiz 0: What view-controlling technology was used in the first stereoscopic 3D TV broadcast?

      • Quiz 1: What does the DVD collection of 24 - Season Four have to do with mobile TV?

      • Quiz 5: Where did the idea of advertising embedded in broadcast scripts come from?

Mark Schubin, HPA Technology Retreat, 2010 February 17


The basics part iii
The Basics – Part III

  • Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer)

  • No recording please

  • Door prizes Friday afternoon – be there!

    (arranged by Peter Putman, ROAM Consulting)

    • JVC EverioX GZ-X900 HD camcorder

    • 3 (!) Eviant T7 portable digital TV sets

    • Hauppauge WinTV 950 USB-stick DTV receiver

    • Radiient Repeat-6 HDMI distribution amplifier

    • MediaGate home network HD media player

    • AV Tools ATSC receiver and panel antenna

    • GE ATSC receivers & RCA ANT1500 antenna

Mark Schubin, HPA Technology Retreat, 2010 February 17


The basics part iv
The Basics – Part IV

  • Be nice!

    • 3D glasses from front right not intended as gifts

    • Mobile communications devices on vibrate

    • Take all calls and conversations outside the room

  • WiFi: RLP-Meeting, hollywood2010, post

  • Please fill out evaluations

  • Presentations link: [ONLY FOR ATTENDEES]

Mark Schubin, HPA Technology Retreat, 2010 February 17


Technology year in review
Technology Year in Review

Vancouver

unilaterals

non-HD

(analog

available)

  • 24th annual “This Is the Year of HDTV”

    • US HD HH:CEA63%,Leichtman46%,Magid43%,ORC62%

    • still not press bridges (pool feeds):

      • analog NTSC (digital component 1981)

      • mono (stereo TV sound 1984)

      • 4:3 (16:9 1985)

    • still “shoot-&-protect” for 4:3

  • 1st (or 83rd) annual “This Is the Year of 3DTV”

    • channels announced from DirecTV, Discovery, Sky

    • 3D trucks from NEP & AMV

    • integratedcameras&camcordersfrom3D-One,Astro,DXG, Ikonoskop, LMP, and Panasonic (plus Sony CEATEC?)

    • auto-convergence coming from 3ality?

    • HDMI 1.4 (7 delivery mechanisms + 9 to come)

    • 10% of TVs 37”+ to be 3D this year (Panasonic Japan)

      • Final Destination, Grammy to all TVs

Mark Schubin, HPA Technology Retreat, 2010 February 17


Nep ss 3d
NEP SS-3D

16 seats; 6 for

convergence

Mark Schubin, HPA Technology Retreat, 2010 February 17


Shooting 3d
Shooting 3D

Mark Schubin, HPA Technology Retreat, 2010 February 17

Vince Pace on Avatar, not seeing 3D


Integrated 3d cameras
Integrated 3D Cameras

3D-One CP-20 (IP)

1/2-inch

Ikonoskop a-cam IIId (>>IP)

>2/3-inch

LMP LP1 (<IP to IP)

2/3-inch

Panasonic AG-3DA1 (<IP)

1/4-inch

DXG 3D View

(<<IP)

Sony single-lens CEATEC demo

Astrodesign-DDS

SHVC (IP) 1/3-inch

Mark Schubin, HPA Technology Retreat, 2010 February 17


Stereoscopic tools
Stereoscopic Tools

  • Processing

    • format conversion

    • correction

    • 2D-to-3D

  • Monitoring

    • signal

    • viewfinder

    • convergence

Mark Schubin, HPA Technology Retreat, 2010 February 17


12

Schubin Cafe, IBC 2009

Mark Schubin, HPA Technology Retreat, 2010 February 17


Sony 280-inch LED at InterBEE

(need for 2D glasses? See SchubinCafe.com)

Mark Schubin, HPA Technology Retreat, 2010 February 17


Itu r report january 14
ITU-R Report January 14

NG3D SMPTE Paper

Thomas Edwards, Fox

  • 1st Gen: “plano-stereoscopic” TV

  • 2nd Gen: multiple views

  • 3rd Gen: object wave profile -

“15-20 years away”

Mark Schubin, HPA Technology Retreat, 2010 February 17


Statistics
Statistics

TV Viewing (Nielsen):

8:21/day/USHH, 4:49/day/person, new records

personal up 20% over 10 yrs. ago

140 hrs/mo (127) TV, 27 (26) Internet, 2.7 (2.3) TV via web, 3 mobile

142.7M online viewers, up 5.2% (16%)

Super Bowl XLIV biggest audience ever: 106.5M (Nielsen)

passed 1983 last episode of M*A*S*H (but 32M more TV HH now)

Super Bowl rating 45.0; M*A*S*H rating 60.2 (SpongeBob 3.4)

Broadcast TV ad venues peaked in 2007, cable in ’08 (TVB)

2008 was an election and Olympics year

Cable TV (Kagan September)

basic 62.6M, digital 41.2M, data 41.2M, phone 21.7M

penetration of homes passed 49.8%

Consumer Electronics (January, CEA sales & phone survey)

Cable STB 39%, Satellite STB 31%, Surround Sound 34%, HDTV 63%, Broadband 69%, Camcorders 54%

Mark Schubin, HPA Technology Retreat, 2010 February 17


Games

car

trimmed chart (full chart posted online)

Mark Schubin, HPA Technology Retreat, 2010 February 17


Focus color control leds
Focus & Color-Control LEDs

  • Dedolight Mini DLOB

  • Gekko Kedo

  • Litepanels Bi-focus

Mark Schubin, HPA Technology Retreat, 2010 February 17


Imager size
Imager Size

- 1/5-inch

- 1/4-inch

Panasonic

HDC-SD100

1/6-inch

1/3

-

1/2

  • Dynamic Range

  • Sensitivity

  • Lens Quality

  • Limitable Depth of Field

2/3-inch

Panasonic

Lumix

DMC-GH1

ARRI D-21, Dalsa,

Panavision Genesis,

Red One, Sony F35,

APS-C16:9(approx.)

-

HDSLRs

-

Vision Research Phantom 65

-

Canon EOS 5D Mark II

Mark Schubin, HPA Technology Retreat, 2010 February 17


Tiny hd cameras
Tiny HD Cameras

Gigawave

wireless

2/3-inch

HD camera

Acutelogic HD

PE-1005 1/2.5-inch

10x zoom 10mm MOD

Bradley

Engineering

HD 100

100-mm deep

FFV HD 2/3-inch USB control

Panasonic

AG-HCK10

1/4” 12x

Modula Baby

2/3-inch HD

36x36x64 mm

Lux Media Plan HD 1200

2/3-inch 42x42x38 mm

Xensium sensor

f/11 2K lx 60 dB SNR

Sony HXR-MC1

1/5-inch 10x

19

Mark Schubin, HPA Technology Retreat, 2010 February 17

Schubin Cafe, IBC 2009


Storage i
Storage I

  • New Totally Tape-based Camcorder:

    Sony SRW-9000

  • Dual Solid-State

    • JVC GY-HM700: SxS+SD backup

    • PanasonicAG-HPX300:P2+SDproxy

  • 1024-Stream SSD: Fusion-io Duo

    • to 640 GB, 12 Gbps

    • to 48 yrs @ 10 TB/day

    • demo of 1024 streams

Mark Schubin, HPA Technology Retreat, 2010 February 17


Storage ii
Storage II

  • Tiny recorders with HD-SDI i/o:

    • AJA Ki Pro

    • Palm-sized:

      • Convergent Designs nano

      • Fraunhofer microStorage

        • DVC, MikroM

        • DVEO VideoBank

      • Panasonic AG-HMR10

  • P2 “E” vs. “A”

    • economy, speed

    • short life?

  • Beyond HD:

    • Codex, Keisoku, Kinor, S.two

Mark Schubin, HPA Technology Retreat, 2010 February 17


Distribution
Distribution

  • shut down

    • analogfull-powerUSbroadcasts

    • soon 700 MHz wireless mics

    • maybe digital broadcasts?

  • white spaces

    • “No problem!”

  • fiber

    • Google

    • Bell Labs >100 Pbps/km (15.5 Tbps 7000 km)

from TotallySevere.com

approved use

Mark Schubin, HPA Technology Retreat, 2010 February 17


MR THOMAS CLAVELL’S COMPTOMETER

FOR THE NEW TELESERVER

23

Mark Schubin, HPA Technology Retreat, 2010 February 17

Schubin Cafe, IBC 2009


Studio hamburg mci radartouch
Studio Hamburg MCI radarTOUCH

24

Mark Schubin, HPA Technology Retreat, 2010 February 17

Schubin Cafe, IBC 2009

up to 50-m screen (larger possible)


Spencer David Reisner

Mark Schubin, HPA Technology Retreat, 2010 February 17


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