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FINAL PROGRESS PRESENTATION

FINAL PROGRESS PRESENTATION. Vivien Chai Su Hui Foong Kwan Chin Soh Ee Laine Priyatharhisini Selvaraj Shirley Chua. LAKESIDE HOTEL 4, GROUP 8. MISSION AND VISION STATEMENT. Providing you the best of the best!. Our Vision

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FINAL PROGRESS PRESENTATION

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  1. FINAL PROGRESS PRESENTATION Vivien Chai Su Hui Foong Kwan Chin SohEeLaine PriyatharhisiniSelvaraj Shirley Chua LAKESIDE HOTEL 4, GROUP 8

  2. MISSION AND VISION STATEMENT Providing you the best of the best! Our Vision Our vision is to provide excellent service and achieve our customers’ needs and the organization’s goals as well as embrace continuous improvement and development. Our Mission To be one of the greatest and finest hotels with a competitive edge by providing our customers an enriching and pleasant experience with us!

  3. TARGET MARKET

  4. STRATEGIES • Target different segments during different market occupancy rate • Lower Room Rates according to market occupancy • Investments : Marketing and Hotel Amenities REVISED STRATEGIES • Maintain Room Rates regardless of market occupancy • Compare different competitors room rates to get the best rate

  5. Competitor A Competitor B

  6. CURRENT CASH BALANCE

  7. Month 13

  8. PROBLEMS : ROOM ALLOCATION

  9. TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGS

  10. TOO HIGH DEFICIT IN ROOMS FOR ASSOCIATION MEETINGS

  11. EIGHTH ROUND MARKETING EXPENDITURES

  12. ADVERTISING

  13. SALES FORCE

  14. PROMOTIONS

  15. PUBLIC RELATIONS

  16. 11TH ROUND

  17. ADVERTISING

  18. SALES FORCE

  19. PROMOTIONS

  20. PUBLIC RELATIONS

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