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Leading Health and Wellbeing: packinthefags Rebecca Laidler Tina Walker Mark Adams. packinthefags: The Concept. Quitters donate their CO validated quit to a worthy cause they choose (from a list) Psychology – “donation” supports a supported cause (>quit rates/> CO validation)

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Leading Health and Wellbeing: packinthefags

Rebecca Laidler

Tina Walker

Mark Adams


Packinthefags the concept
packinthefags: The Concept

Quitters donate their CO validated quit to a worthy cause they choose (from a list)

Psychology –

  • “donation” supports a supported cause (>quit rates/> CO validation)

  • Potential for peer groups to quit (eg to support schools to access PE kit)

    Double Impact

  • Increases resource into VCS (capacity-building)

  • Spend directed to PH priority areas


Strategic fit joining the dots
Strategic Fit (joining the dots)

HWB Strategy:

Priority Outcome 2

People in Redcar & Cleveland lead healthier and longer lives

… reduce the harm caused by tobacco

packinthefags

DPH Report:

Building Sustainable Communities

… develop community capacity

packinthefags


So why didn’t it work? Using Ishikawa (fishbone)



Interventions

Aim

The ‘big’ dots

Drivers

Health Inequalities caused by smoking

Adults continuing to smoke

YP taking up the habit

Second Hand Smoke

Increase access into services

Increase opportunities for BI

Which in turn contribute directly to the ‘bigger’ aim

Contribute directly to the drivers

MECC/training

Raise awareness of health behaviour

Comms

< smoking prevalence

Increase referrers/PBR

Increase activity into SSS

ITC electronic referrals

Commission

Increase community capacity

Training/

support


Designing in sustainability
Designing in Sustainability

  • Change to underlying systems (IT hub, provider, admin)

  • Dedicated commissioned admin support

  • Dedicated commissioned support to agencies

  • Investing in organisations on a PBR

  • Investing in ongoing staff training

  • Targeted roll out/phased approach

  • Quit manager

  • Consultation



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