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Kelly Bossolt MartaKovorotna Sarah Smith PowerPoint PPT Presentation


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Kelly Bossolt MartaKovorotna Sarah Smith. Executive Summary:. Industry Overview Company History Financial Analysis Internal Analysis External Analysis Recommendations Questions. Industry Overview:. How big is the apparel retail industry?. 2008: Grew 3% Valued at $1,025.9 Billion

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Kelly bossolt martakovorotna sarah smith

Kelly Bossolt

MartaKovorotna

Sarah Smith


Executive summary

Executive Summary:

  • Industry Overview

  • Company History

  • Financial Analysis

  • Internal Analysis

  • External Analysis

  • Recommendations

  • Questions


Industry overview

Industry Overview:

How big is the apparel retail industry?

  • 2008:

    • Grew 3%

    • Valued at $1,025.9 Billion

  • 2013:

    • Said to increase by 15%

  • Consumers have power

  • Technology is crucial:

    • Maintenance and Inventory


Company history growth in the early years

Company History: Growth in the early years

  • Leslie Wexner:

    • Founder

  • 1963:

    • $5,000=Birth of The Limited

  • Year One:

    • Exceeded goal to gross $100,000 by $62,000

  • 1965:

    • Corporate headquarters

    • 100 employees

  • 1968:

    • Sales reach $1 million


Company history growth in the early years1

Company History: Growth in the early years

  • 1969:

    • IPO

  • 1978:

    • Purchased of Mast industries

    • Gained access to 150 production facilities

  • 1982:

    • NYSE

  • 1986:

    • Sales reach $3 billion

  • 1989:

    • Forbes rates The Limited Brands Inc. 1st in growth and profitability

  • 2003:

    • FOURTUNE : “World’s most admired specialty retailer”


Financial analysis industry and competitor comparison

Financial Analysis: Industry and Competitor Comparison

Pros:Cons:

Strong P/E ratioHighly leveraged with $3.11 of debt to every dollar of equity. Industry average is $.31.


Financial analysis 2010

Financial Analysis: 2010

  • 90,000 associates

  • 2,600 stores in the U.S.

  • 5 brands

  • Record Sales of $9.6 Billion


Internal analysis the brands

Internal Analysis: The Brands

Indulge

Inspire

Empower

Sexy

Bold


Internal analysis resources

Internal Analysis: Resources

  • Quality

  • Reputation

  • Market Position

  • Store Locations

  • Technology

  • MAST


Internal analysis capabilities

Internal Analysis: Capabilities

  • Brand Equity

  • Lean Inventory

  • Inventory Turnover

  • Premium Prices

  • International market

  • Sourcing & Logistics


Internal analysis competitive advantage

Internal Analysis: Competitive Advantage

  • Brand Name

  • Technology

  • Consumer Market (NOT market share)


Internal analysis sustaining competitive advantage

Internal Analysis: Sustaining Competitive Advantage

  • Easy Imitation

    • Differentiation

  • Slow and Steady

  • 360 Degree Brand Potential


External analysis customers

External Analysis: Customers

  • Target markets

  • Merchandise seasonal transition

  • New product lines

    • Top fashion

    • Higher prices

    • Unique items

  • Seasonal Sale

  • Slower economy

    • Frequent sales

    • Higher markdowns


External analysis complements

External Analysis: Complements

  • Victoria’s Secret & Pink

  • La Senza

    • Body and skin care products

    • Fragrances

    • Makeup

  • Bath & Body Works

    • Gift wraps

    • Accessories

  • Henry Bendel

    • Home fragrances and candles

    • Beauty and fragrance

    • Gift wraps


External analysis suppliers and partners

External Analysis: Suppliers and Partners

  • More than 1,000 suppliers around the world

    • MAST

  • Supplier Diversity Program

    • Accel, Inc.

      • Tara Abraham

    • Millcraft Paper Company

      World Financial Capital Bank


External analysis suppliers and partners1

External Analysis: Suppliers and Partners

  • Business Council for Global Development

  • Trade, Aid and Security Coalition

  • Pacific Links Foundation

  • American Association of Textile Chemists and Colorists

  • Consumer Specialty Association

  • National Candle Association


External analysis suppliers and partners2

External Analysis: Suppliers and Partners

  • US EPA Climate Leaders, WasteWise, SmartWay

  • Forest Ethics

  • Recognition

    • 2005 EPA Gold Achievement Award

    • 2007 EPA Environmental Excellence Award

    • 2011 1st place Team in Komen Race for Cure


External analysis substitutes and competition

External Analysis: Substitutes and Competition

  • Gap

    • Banana Republic, Old Navy, Piperlime, Athleta

  • LVMH Moet Hennessy Louis Vuitton

    • Dom Perignon, Fendy, Marc Jacobs, DKNY

  • Hanesbrands

    • Hanes, Champion, Playtex, Bali, Just my Size, etc.

  • American Eagle’s Aerie

  • Abercrombies’ Gilly Hicks


External analysis substitutes and competition1

External Analysis: Substitutes and Competition

  • Sephora

    • Christian Dior, Guerlain, Givenchy, etc.

  • The Body Shop

    • L’oreal


Recommendations

Recommendations:

  • International Growth

  • Reduce the Debt-to-Equity ratio

  • Sell More, Offer Less

  • Relationship Building


Questions

Questions???


  • Login