Any company that wants to succeed in the highly competitive and heavily connected marketplace today, should have a social media campaign in place. However, a bad social media marketing campaign can do more harm than good.
Any company that wants to succeed in the highly competitive and heavily connected marketplace
today, should have a social media campaign in place. However, a bad social media marketing
campaign can do more harm than good. Earlier, even big brands used to take social media
campaigns as an open house for marketers where they can say anything and get away with it. But,
with changing times, the importance of social media has increased manifold. It has slowly taken
over as the direct mode of communication between a consumer and the company. Therefore, it is
important to be informed about what constitutes a winning social media marketing campaign so
that you can give better direction to your efforts and can win over your customers.
DETERMINE THE OBJECTIVE
This is actually a thumb rule before you devise a strategy for anything. Constructing a social media
marketing campaign is no exception. Before starting the campaign, you should be absolutely clear
on the objective for running the campaign. Do you want to change how your brand is perceived? Is
there a need to increase the traffic to your website? Are you looking to introduce a product or make
an existing product more visible? Or do you want to be a successful worker in your marketing job?
These are some of the many questions that you can ask yourself before you even think about moving
forward with a campaign.
SET THE FOUNDATION RIGHT
Now that you know what your goal is, you should be ready to set the boundaries of your plan. This
will let you know what you can and cannot do. This is the research phase, where you take stock of
your existing social media strategy, your existing brand image, your existing followers’ likes and
dislikes and what are the strategies followed by the competition. This will give you a pretty good
idea of what works and what doesn’t. This step will help you save a lot of time, energy, and money
that you would otherwise dedicate to this marketing campaign. A well-developed and successful
plan is not unnecessarily expensive. On the contrary, it is more efficient and judicious.
It will serve you well to not dive blindfolded into the social media ocean. While developing a social
media marketing plan, the most common mistake that companies make is pouring messages across
all the possible social media platforms. This is the obvious sign of a bad campaign. When you are
clear on the message you want to send out and the boundaries in which you are working, you should
also be clear on the platform you are going to use. Facebook, Twitter, Instagram, Pinterest and any
other social platform is specifically designed to share a typical kind of message. They are all unique.
So, you should pick the platform that suits you the best and then drive your message home.
A feedback loop is a must for an on-going process like marketing. You should have a metric in
place beforehand to check whether you have succeeded in your goals or not. In either case, you
should be very clear about the reasons behind the final results. This kind of learning will help you
create better and more effective social media marketing campaigns in the future, hence become
successful in your chosen career.