10 reasons why entertainment and media brands should use outdoor
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10+ reasons why entertainment and media brands should use Outdoor. Quick cover build. Outdoor is ideal for getting a message across to a large audience in a hurry It delivers cover build quickly, achieving both high coverage and frequency. Launch platform.

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10+ reasons why entertainment and media brands should use Outdoor

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10 reasons why entertainment and media brands should use outdoor

10+ reasons why entertainmentand mediabrands should use Outdoor


Quick cover build

Quick cover build

Outdoor is ideal for getting a message across to a large audience in a hurry

It delivers cover build quickly, achieving both high coverage and frequency


Launch platform

Launch platform

Outdoor is a great medium to launch a new product

Most campaigns for films, books, shows, TV programmes and CDs are launches


A truly broadcast medium

A truly broadcast medium

86% of UK adults have seen outdoor advertising in the past week (TGI)

Irrespective of budget, target audience and geography, you can always find a suitable range of outdoor media


Outdoor is the classic brand builder

Outdoor is the classic brand builder

Outdoor offers a tremendous platform for creating brand familiarity*

Outdoor confers personality on brands and boosts online search*

There is a strong correlation between heavy outdoor use and successful or growing brands*

* The Brand Building Power of Outdoor research, Mindshare, October 2010


The right audience in the right place

The right audience in the right place

The audience you reach most with Outdoor is the audience you most want to reach

The heavy Outdoor audience is young, in full time employment, and upscale

With cash to splash, they want to be informed and entertained


Outdoor reaches you in the right mindset ready for inspiration

Outdoor reaches you in the right mindset: ready for inspiration

The majority of UK adults find outdoor advertising helpful

They say they have acted on ideas they have seen advertised


The media s medium

The media’s medium

By far the largest product category using Outdoor is Media and Entertainment

Outdoor is the medium on which other media choose to promote their own

You’re placing a new idea, reinforcing a preference, acting as a timely reminder, stimulating a change


Out now that is where you should be too

“Out now” – that is where you should be too

When a brand advertises in outdoor media, consumers know it is “out” and ready to be consumed

That is true of books, films, magazine issues, music releases and price promotions

There’s no better announcement vehicle


It s a showcase for ideas on what to do and see

It’s a showcase for ideas on what to do and see

People on the move out of home are on the lookout for things to do

They consciously take in suggestions from media they see

Tourists very often consume no other UK media but they do see attractions advertising


Outdoor is a visual medium a huge canvas for your ideas

Outdoor is a visual medium – a huge canvas for your ideas

The most visual medium suits a visual product like media

Outdoor instantly conveys an image of what is on offer, plants it in the brain

That visual recall of packshot or image is important at point of sale


Be multi local own the area

Be (multi) local – own the area!

When you advertise in Outdoor, you put down a marker

People expect to be able to find you in that area (in a shop, in a cinema, on the radio dial)

You dominate the environment and make the territory your own


10 reasons why entertainment and media brands should use outdoor

Outdoor audience influential in persuading others about TV

(000)

Source: CBS Outdoor, TGI Media Neutral quintiles 2012

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium


10 reasons why entertainment and media brands should use outdoor

Outdoor audience offers keenest approach to music

(000)

Source: CBS Outdoor, TGI Media Neutral quintiles 2012

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium


10 reasons why entertainment and media brands should use outdoor

Outdoor audience offers highest annual outlay on DVDs

£m

Source: CBS Outdoor, TGI Media Neutral quintiles 2012

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium


Entertainment campaigns get noticed

Entertainment campaigns get noticed

“Which of the following have you seen advertised recently using outdoor advertising – New films, TV programmes, theatrical shows, books and music?”

Source: YouGov survey of 1,692 respondents, May 2011


Leading entertainment advertisers trust outdoor

Leading entertainment advertisers trust outdoor

Top spending 40 entertainment advertisers in outdoor (average spend £3.1m)

McDonalds, Kentucky Fried Chicken, Universal Pictures, Twentieth Century Fox Film, Warner Bros, Sony Pictures, E1 Entertainment, Lionsgate Entertainment, Momentum Pictures, Paramount Pictures, Subway, Warner Music, Dominos Pizza, Aka Promotion, Sony Music, Studiocanal, Camelot, Burger King, Buena Vista Intl, Youview TV, Universal Pictures, Historic Royal Palaces, Penguin Group, Vertigo Films, Costa Coffee, Health Lottery, E1 Entertainment Home, Transworld Publishers, Ambassador ThtrGrp, Tate Gallery, Random House Publishing, Cassava Enterprises, Virgin Active, Raymond GubbayExh, Harper Collins, Warner Home Video, Merlin Entertainments Grp, Universal Music, Twentieth Century Fox Home Ent

Source: Nielsen Media Research


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