1 / 31

The Brand Called You! - Understanding, Marketing, and Increasing your Market Value

This marketing plan guides you through the process of understanding yourself as a product, understanding the marketplace, and increasing your market value. Learn how to bring your "product" to market and stand out in a competitive landscape. Discover your talents, interests, goals, experiences, and resources, and leverage them to build your personal brand. Explore high-growth categories, new companies, and emerging markets to expand your opportunities. Get practical tips on making the most of your degree, internships, networking, and creating a standout resume. Your personal brand is your key to success - find your strengths, understand your market, build your benefits, and go to market with confidence.

rbolden
Download Presentation

The Brand Called You! - Understanding, Marketing, and Increasing your Market Value

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. You & Your Career Marketing“The Brand Called You!”

  2. You & Your Career A 4-Stage MarketingPlan:

  3. You & Your Career • Understanding Yourself as a Product

  4. You & Your Career • Understanding Yourself as a Product • Understanding the Marketplace

  5. You & Your Career • Understanding Yourself as a Product • Understanding the Marketplace • Increasing Your Market Value

  6. You & Your Career • Understanding Yourself as a Product • Understanding the Marketplace • Increasing Your Market Value • Bringing Your “Product” to Market

  7. Understanding Yourself as a Product • “T-I-G-E-R” • T = Talents • I = Interests • G = Goals • E = Experiences • R = Resources

  8. Understanding Yourself as a Product • T = Talents • What are you good at? • What do you like to do? • What would you like to be able to do well?

  9. Understanding Yourself as a Product • I = Interests • Related to Talents • What do you like? • What are you good at? • What would you like to know more about?

  10. Understanding Yourself as a Product • G = Goals • “When you don’t know where you’re going, any road will take you there.” • Set Long-Term Goals • Set Short-Term Goals • Have a Regular Review

  11. Understanding Yourself as a Product • E = Experiences • Every experience can be a résumé builder. • Write Your Résumé Now! • Review During Step 3 - Increasing Your Market Value

  12. Understanding Yourself as a Product • R = Resources • Education & Experience • Family • Friends • Friends of the above • “Don’t send nobody nobody sent.”

  13. “Creative Destruction” Remember Him? Understanding The Marketplace • High-Growth Categories • New Companies • Emerging Markets • “Learn” your own market • Top Companies • Hot New Companies

  14. Increasing Your Market Value • Four Key Areas: • Making the Most of Your Degree • Internships & Summer Jobs • Networking • Extras

  15. Increasing Your Market Value • Making the Most of Your Degree • Take the Right Courses • The Right Minor with your Major • Get Involved & Volunteer • Student Ad Competitions

  16. Increasing Your Market Value • AAF/NSAC • American Ad Federation/National Student Advertising Competition • 2009 - Student Drinking - St. Bonaventure University AAF Team Get involved with your school’s AAF team!

  17. Increasing Your Market Value • Internships & Summer Jobs • Real World Experience • They Differentiate You • They Get You Connected • Can’t Find One? Create Your Own! • They Demonstrate Initiative

  18. Increasing Your Market Value • Networking • Find a Mentor • Get to know “Important Others” • Stay in touch • Build your database • Look for People You Can Learn From

  19. Increasing Your Market Value • Extras • Interview Extras • Letters & Testimonials • Produced Work - Examples/Photos • Building Your “Book” • An Advanced Degree

  20. Bringing Your “Product” to Market • A Quick Checklist: • Your Résumé… and more! • What’s your “Story?” • Your Market • Your Campaign!

  21. Bringing Your “Product” to Market • Your Résumé • Functional… or • Flashy! • Any Extras?

  22. Bringing Your “Product” to Market • Your “Story” • “The Elevator Test” • Could you tell your story in a short elevator ride? • What’s the “Hook?”

  23. Bringing Your “Product” to Market • Your Market • Look for “Market Match-ups” • Skills • Region • Category • Company • Connections

  24. Bringing Your “Product” to Market • Your Campaign: • Putting it together • Target, Contact, Follow-up • Follow-up Your Follow-up • You Can Do It!

  25. The Brand Called You! • You’re a Brand, Too • Find Your Strengths

  26. The Brand Called You! • You’re a Brand, Too • Find Your Strengths • Understand Your Market

  27. The Brand Called You! • You’re a Brand, Too • Find Your Strengths • Understand Your Market • Build Your Benefits

  28. The Brand Called You! • You’re a Brand, Too • Find Your Strengths • Understand Your Market • Build Your Benefits • Go To Market

  29. And one more thing… • Don’t expect everything to come from the job • Some of it may be…

  30. Quaternary Economic Activity

  31. Good Luck! Remember… “Fortune favors the prepared mind.”

More Related