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Idea Generation

Idea Generation. Generating novel and innovative ideas. Idea Generation. Problem Definition Used all four quadrants of thinking “Explorer” and “Detective” Established Problem to solve Idea Generation Uses C and D quadrants of thinking “Artist” Gives the material to work with.

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Idea Generation

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  1. Idea Generation Generating novel and innovative ideas

  2. Idea Generation • Problem Definition • Used all four quadrants of thinking • “Explorer” and “Detective” • Established Problem to solve • Idea Generation • Uses C and D quadrants of thinking • “Artist” • Gives the material to work with

  3. Idea Generation • Brainstorming • Group approach to creative thinking • Verbal method developed in 1938 • Started in Advertising industry • General use in 1950’s • Best number for verbal sessions, 3-10 • Creative, free-wheeling activity • Works best if follow guidelines

  4. Brainstorming Rules • Generate as many solutions as possible • Quantity counts • Wild ideas are welcome • Be as creative as you can • “Hitching hiking” is encouraged • Build on ideas of others • No criticism is allowed • Defer judgment to later

  5. Brainstorming • Freedom versus control • Idea sharing • Wild ideas • Constraints • Brainstorming in engineering design

  6. Planning and Leading a Verbal Brainstorming Session • Preparation: • Team members • Location • Scheduling • Materials

  7. Planning and Leading a Verbal Brainstorming Session • Procedure: • Briefing • Review the rules (4 Rules of Brainstorming) • Explain the Procedure • Warm-up exercise • Brainstorming • Close • Dismissal

  8. Brainstorming Methods • Verbal • Spontaneous • Round-robin • Others • Post-it notes • Pin Card method • Slip Writing • “Ringii” process • Panel • Story board • Electronic

  9. Planning and Leading a Verbal Brainstorming Session • What to do when you get stuck • Look at “ideal” and “worst case” situations • Force-fit unrelated ideas • Free association • Big dream/wishful thinking, what if I were king/queen • Forced relationship matrix • Thought starter tools

  10. Planning and Leading a Verbal Brainstorming Session • Thought starter tools • Substitute • Combine • Adapt • Magnify • Modify • Put to other uses • Eliminate • Rearrange • Reverse

  11. Planning and Leading a Verbal Brainstorming Session • What to do when you get stuck (cont.) • Attribute listing • Bionics • Force-fit game

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