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Graduate School Strategic Plan. Five focus areas identified . Organizational Factors Program Development and Refinement Marketing and Recruitment Admissions and Enrollment Management Student Engagement and Support. Organizational Factors. Goal and Strategic Initiatives to Achieve Goal

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Graduate school strategic plan

Graduate School Strategic Plan


Five focus areas identified
Five focus areas identified

  • Organizational Factors

  • Program Development and Refinement

  • Marketing and Recruitment

  • Admissions and Enrollment Management

  • Student Engagement and Support


Organizational factors
Organizational Factors

  • Goal and Strategic Initiatives to Achieve Goal

  • To investigate different organizational structures for the Graduate School

http://sites.newpaltz.edu/gradplanning/2013/04/23/organizational-factors


Program development and refinement
Program Development and Refinement

  • Goal and Strategic Initiatives to Achieve Goal

  • To selectively add and strategically retain or eliminate graduate programs

    • 1. Where justified, offer new degree and certificate programs, revise existing graduate programs, and discontinue low-demand programs.

    • 2. Develop online and hybrid courses for existing and new master’s and certificate programs.

http://sites.newpaltz.edu/gradplanning/2013/04/23/program-development-and-refinement/


Marketing and recruitment
Marketing and Recruitment

  • Goals and Strategic Initiatives to Achieve Goal

  • To develop a marketing plan for the Graduate School

  • To intensify domestic and international recruitment efforts

    • Utilize an Integrated Marketing Approach

    • Develop a segmented and targeted recruitment/marketing plan broken down by school and program

http://sites.newpaltz.edu/gradplanning/2013/04/23/marketing-and-recruitment/


Admissions and enrollment management
Admissions and Enrollment Management

  • Goal and Strategic Initiatives to Achieve Goal

  • To launch a streamlined application process

  • To develop an evidence-based enrollment management system

  • Enable students to request letters of recommendation and upload supplemental documents online

  • Develop an enrollment plan for each graduate major

http://sites.newpaltz.edu/gradplanning/2013/04/23/admissions-and-enrollment-management/


Student engagement and support
Student Engagement and Support

  • Goal and Strategic Initiatives to Achieve Goal

  • To create a community in which students feel they belong, are supported, valued, and respected

  • Develop online and face-to-face orientations

  • Provide scholarship support monies for students

http://sites.newpaltz.edu/gradplanning/2013/04/23/student-engagement-and-support/


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