STRATEGIES FOR CATCHING A SNARK: SME ENTREPRENEURS AND THEIR PECEPTIONS OF BUSINESS ADVISERS. Barry Ardley University of Lincoln, Philip Moss Gardman Ltd, Nick Taylor University of Lincoln. Agenda. Hunting the snark \capturing a solution… What we know…about advice and SMEs
STRATEGIES FOR CATCHING A SNARK: SME ENTREPRENEURS AND THEIR PECEPTIONS OF BUSINESS ADVISERS
Barry Ardley University of Lincoln, Philip Moss GardmanLtd, Nick Taylor University of Lincoln
Carroll, Lewis (1898).
In the midst of the word he was trying to say,
In the midst of his laughter and glee,
He had softly and suddenly vanished away—
For the Snarkwas a Boojum, you see.
∙ this paper provides some insights into the perceptions of SME owner managers to seek out and accept advice from external business advisors.
∙ An understanding of both putative barriers and factors that are conducive to using external sources could be a very useful guide to policy, business strategy and future research in the area.
Some evidence suggests that those small firms with developed information systems incorporating professional sources of advice do better than those without this facility (Levy and Powell 2005)
Is the nature of some of this advice problematic?...... I.e. standardised non contextual prescription ((Morris et al 2002; Morrish et al 2011; Hills et al 2008; Collinson and Shaw 2001; Stokes 2000 Hackley 2003).
"It's a Snark!" was the sound that first came to their ears,
And seemed almost too good to be true.
Then followed a torrent of laughter and cheers:
Then the ominous words "It's a Boo—"
In terms of the Snarkanalogy…… it is suggested that in order to successfully ‘capture’ an appropriate policy it has to be tailored to the specific context of the organisation in terms of owner manager’s views and the nature of the dialogue built with the adviser. Otherwise the resulting initiatives might produce something else that is unwanted; i.e. a Boojum…….