HOPE

1. HOPE Hotel Operating Profit Evaluation

2. “It’s like a STR report for Expense & GOP” HOPE Purpose Show Owners how to improve Profits by increasing their operational awareness

3. Hotel Operating Profit Evaluation How will I benefit from using HOPE • What kind of profit is a hotel like mine capable of making? How does my profit compare? • How much do I spend POR vs the best GOP performers? • How does my number of employees per key compare to similar size hotels ? • Learn how large management companies use awareness of these metrics to make more money • What kind of STR Indexes do the most profitable hotels run? • Are hotels with higher Trip Advisor ratings really more profitable? • Am I selling to many rooms? ADR Index vs Occupancy Index and their impact on profit. • What can I learn from the best GOP performers I am being compared to? • Get a free resource for comparing expenses by department and operating profit to other hotels • Help you improve your profits by showing you metrics that you can use to honestly compare to those hotels • Have a “what if” tool to see how changes in various facets of their operation can improve profit • See actual results for a group of hotels similar in profile, revenue, and market place to you • Be able to see expenses and profits, separated into 3 tiers Best GOP performers, Average GOP performers, and Worst GOP performers • See Payroll Expense, Payroll Taxes and Benefits, and Other Expenses by department Provide a Host style report at no cost to participating hotels We want to bring the same awareness to GOPPAR as STR brought to REVPAR Improve awareness of the Profit cycle of hotels, and why details in all areas are important

4. Hotel Operating Profit Evaluation What is this going to cost me • You get three types of analysis for FREE • You can have your Financial Data electronically loaded for a meaningful comparison for a cost $0 - $200 per year. • CIA does provide budget, forecasting, labor management, Business Intelligence software for a fee YES FREE. There are no hidden charges or fees. Seriously, Nothing • Use these features for FREE • The “What If” dashboard to see how much more you could be making • Projected Expenses by Department Report based on similar operators results • A Benchmark report showing what comparable operators spend by key, occupied room, and % of sales for you to see how you measure up Charge is based on Accounting System and format of your operating statement. Oh and this cost is per company, not per property. CIA has been providing consulting and software to hotel companies for over 25 years

5. Hotel Operating Profit Evaluation I’m not telling you what I make This is very similar to the model employed by the STR Report • There is NO report or method where anyone will ever see your hotel’s results. • No report or on screen view ever shows ANY single hotel’s results • Selection of hotels is done by profile, within the system, people DO NOT get to select other properties to include • We only collect enough information to determine a fair set of hotels for comparison • Your data is stored in a completely unidentifiable manner • The data is stored on a cloud server provided by and maintained by Microsoft. And again the data is stored in a de-identified manner. • We provide 2 levels of analysis and reporting to you, even if you choose not to enter your actual expenses and profits We partner with Microsoft to provide the most secure environment possible Use the What If dashboard and Scorecard Report and see what you think.

6. Thank You for your time For more information about HOPE, or to find out how to create a login and get started today: Visit us at www.ciasoft.com or email sales@ciasoft.com