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ART of the ASK. Laura Lollar Wolfe United Way of Kern County Professional Development Conference for Nonprofits March 4, 2014. Philanthropy: Voluntary action for public good Robert Payton, Professor of Philanthropic Studies at Indiana University. Fundraiser:

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Art of the ask

ART of the ASK

Laura Lollar Wolfe

United Way of Kern County

Professional Development

Conference for Nonprofits

March 4, 2014


Philanthropy: Voluntary action for public good

Robert Payton, Professor of Philanthropic Studies at Indiana University

Fundraiser:

Facilitator of philanthropy

Laura Lollar Wolfe, Chief Development Officer, United Way of Kern County


What will we cover
What Will We Cover?

  • Review of nationwide trends in giving

  • What does that mean for Kern County

  • Reasons to Give

  • Your asking style

  • Asking styles exercise


Nationwide giving trends
Nationwide Giving Trends

  • 1986: $92 Billion

  • 2% of GDP

  • 2012: $316.23 BILLION

  • 2% of GDP




Kern county trends
Kern County Trends

  • 2010: $300 million

  • 2012: 80% from individuals (includes bequests)

  • Worship, Education and Social Services

  • Wealth transfer is projected to be $80 billion over the next 50 years.

Kern Community Foundation












References and resources
References and Resources

Brian Saber Asking Matters www.askingmatters.com

Giving USA ™ www.GivingUSA2013.org

www.kernfoundation.org/documents/Transfer_of_Wealth_in_Kern_County_Summary.pdf

Gail Perry www.firedupfundraising.com

Ted Talk: Dan Pallotta: The way we think about charity is dead wrong

Stanford Social Innovation Review www.ssireview.org

Twitter: #fundraising #philanthropy


Asking styles exercise
Asking Styles Exercise

  • What works for your temperament in soliciting gifts?

  • What do you need in order to be prepared?

  • What types of donors are easy or hard for you to solicit?



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