659.1
This presentation is the property of its rightful owner.
Sponsored Links
1 / 57

659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012. PowerPoint PPT Presentation


  • 64 Views
  • Uploaded on
  • Presentation posted in: General

659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012. 260p. ; 19 cm x 13 cm ISBN : 978-81-7234-398-9 Price : Rs. 395.00 Keywords: advertising; agency Acc. No : 11251

Download Presentation

659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012.

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

659.1

SAN

Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012.

260p. ; 19 cm x 13 cm

ISBN : 978-81-7234-398-9

Price : Rs. 395.00

Keywords: advertising; agency

Acc. No : 11251

Recommonded By : Kallol Das; Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658

HAR

12 : the elements of great managing/ by Rodd Wagner and James K. Harter. 1st ed. . New York: Gallup Pres, Y 2006.

xvii, 237p. ; notes : 24 cm x 16 cm

ISBN : 978-1-59562-998-2

Price : Rs. 1299.00

Keywords: executive ability; management; employee engagement; materials and equipment

Acc. No : 11252

Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.421

BAG

The elephant catchers : key lessons for breakthrough growth / by Subroto Bagchi. New Delhi: Hachette Book Publishing India, Y 2013.

xii, 232p. ; 21 cm x 14 cm

ISBN : 978-93-5009-583-6

Price : Rs. 499.00

Keywords: biography; young business people; entrepreneurship

Acc. No : 11254

Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.87

IND (R)

India business of fashion report 2013/ by Images Yearbook. Delhi: Images Multimedia Pvt. Ltd., Y 2013.

267p. ; 28 cm x 26 cm

Price : Rs. 1500.00

Keywords: Indian apparel market; corporate houses in apparel retail; consumption trends; FDI policy impact; opportunity in private labels; luxury love affair; leadership; fashion business; smart garment; fashion bloggers; socio economic development

Acc. No : 11257

Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.87

MAL

Malls of India 2013-16/ by Images. 6th ed. . Delhi: Images Multimedia Pvt. Ltd., Y 2013.

660p. ; 28 cm x 21 cm

Price : Rs. 2500.00

Keywords: directory; malls; profit; trends; analysis

Acc. No : 11258

Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

659.1

KES

Advertising for people who don't like advertising/ by KesselsKramer. London: Laurence King Publishing Ltd., Y 2012.

239p. ; 25 cm x 18 cm

ISBN : 978-1-85669-825-2

Price : Rs. 2172.56

Keywords: directory

Acc. No : 11259

Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

659.113

WIL

How 30 great ads were made from idea to campaign/ by Eliza Williams. London: Laurence King Publishing Ltd., Y 2012.

223p. ; ind. : 27 cm x 21 cm

ISBN : 978-1-85669-821-4

Price : Rs. 2717.60

Keywords: advertising campaigns; case studies; image; photograph; campaign; advertising

Acc. No : 11260

Recommonded By : Subhash Tendle


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.4063

GOV

Beyond the idea : simple, powerful rules for successful innovation/ by Vijay Govindarajan and Chris Trimble. London: Macmillan, Y 2013.

xiv, 178p. ; app., ind. : 22 cm x 14 cm

ISBN : 978-1-4472-5227-6

Price : Rs. 599.00

Keywords: organizational change; management; small initiatives; repeatable innovation; build the team; divide the labor; create the plan; break down the hypothesis

Acc. No : 11261

Recommonded By : kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tenlde; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

659.132

ONE (R)

One show designNew York: One Club Pubishing, Y 2009.

Vol. 3, 274p. ; ind. : 30 cm x 23 cm

ISBN : 978-0-929837-41-3

Price : Rs. 9840.00 (Set)

Keywords: design; awards

Acc. No : 11264

Recommonded By : Subhash Tendle


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

659.13

ONE (R)

One show interactiveNew York: One Club Pubishing, Y 2009.

317p. ; ind. : 30 cm x 23 cm

ISBN : 978-0-929837-42-0

Price : Rs. 9840.00 (Set)

Keywords: advertis; awards

Acc. No : 11265

Recommonded By : Subhash Tendle


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

659.13

ONE (R)

The one show : advertising's best print, radio, tv, (with CD)New York: One Club Pubishing, Y 2009.

Vol. 31, 390p. ; ind. : 30 cm x 23 cm

ISBN : 978-0-929837-40-6

Price : Rs. 9840.00 (Set)

Keywords: awards; advertising; print; tv commercial; outdoor; trade

Acc. No : 11266

Recommonded By : Subhash Tendle


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.8342

SEL

Customer sense : how the 5 senses influence buying behavior/ by Aradhna Krishna. New York: Palgrave Macmillan, Y 2013.

xiii, 185p. ; notes, ind. : 24 cm x 16 cm

ISBN : 978-0-230-39626-5

Price : Rs. 695.00

Keywords: marketing; psychological aspects; consumer behavior; senses and sensation; vision; audition; smell; taste; touch

Acc. No : 11268

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Rohit Trivedi; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.403

ROA

Unfolding the napkin: the hands-on method for solving complex problems with simple pictures/ by Dan Roam. London: Penguin Books Ltd., Y 2009.

xxxi, 286p. ; app., ind. : 25 cm x 20 cm

ISBN : 978-1-59184-319-1

Price : Rs. 599.00

Keywords: problem solving; audio-visual aids; management; looking; seeing; imagining; showing

Acc. No : 11276

Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

659.112509747109045

CRA

The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever/ by Andrew Cracknell. Philadelphia: Runnig Press, Y 2011.

224p. ; bib., ind. : 25 cm x 18 cm

ISBN : 978-0-7624-4090-0

Price : Rs. 1499.00

Keywords: advertising agencies; New York (State); history; 20th century; Madison Avenue; women of avenue

Acc. No : 11279

Recommonded By : Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

FER

Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y 2013.

352p. ; glos. : 25 cm x 33 cm

Price : Rs. 4000.00

Keywords: liquor industry; alcohol; beverages; Indian beer binge; wine world; country liquor; imported wines and spirits; export; consumer concepts; market musing

Acc. No : 11281

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.827

KAH

Global brand power : leveraging branding for long-term gowth/ by Barbara E. Kahn. Philadelphia: Wharton School, Y 2013.

125p. ; ind. : 22 cm x 14 cm

ISBN : 978-1-61363-026-6

Price : Rs. 699.00

Keywords: brand; experiential positioning; qualitative management; qualitative mathods; brand management; effective brand communicatiion; repositioning brand

Acc. No : 11284

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.314

KEL

Creative confidence : unleashing the creative potential within us all/ by Tom Kelley and David Kelley. London: William Collins, Y 2013.

xv, 288p. ; notes, ind. : 22 cm x 14 cm

ISBN : 978-0-00-751797-8

Price : Rs. 599.00

Keywords: creative ability in business; success in business; creative ability; success; business and economics; decision; making and problem solving; motivational; careers; general; disign thinking; planning to action; duty to passion; creatively confident groups; creative confidence

Acc. No : 11285

Recommonded By : Kallol Das; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.816

VOH

Principles of pricing : an analytical approach/ by Rakesh V. Vohra and Lakshman Krishnamurthi. New York: Cambridge University Press, Y 2012.

x, 250p. ; app., bib. : 23 cm x 16 cm

ISBN : 978-1-107-01065-9

Price : Rs. 3280.00

Keywords: marketing; pricing; buyer behaviour; estimating price response; uniform posted price; auctions; price discrimination; pricing and competition

Acc. No : 11289

Recommonded By : Rohit Trivedi; Sreekumar Pillai; Kallol Das; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.9136211

RAM

Hospital management: text and cases/ by K. V. Ramani. Noida: Pearson Education, Y 2013.

xvii, 308p. ; ind. : 23 cm x 15 cm

ISBN : 978-81-317-9401-2

Price : Rs. 480.00

Keywords: public policy; health; hospitals; administration; hospital management; health sector; support system; services; case studies; case analysis

Acc. No : 11290

Recommonded By : Kallol Das


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.848

MOO

Global marketing and advertising : understanding cultural paradoces/ by Marieke de Mooij. 4th ed. . California: Sage Publications, Inc., Y 2013.

xx, 395p. ; app., ind. : 25 cm x 18 cm

ISBN : 978-1-4522-5717-4

Price : Rs. 4460.80

Keywords: target marketing; cross-cultural studies; advertising; consumer behaviour; global marketing communications; global branding; values and culture; researching; advertising appeals

Acc. No : 11291

Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Subhash Tendle; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.827

MAT

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world/ by Rick Mathieson. New York: AMACOM, Y 2010.

xxii, 282p. ; ref., notes, ind. : 24 cm x 16 cm

ISBN : 978-0-8144-1572-6

Price : Rs. 1636.72

Keywords: branding; marketing; internet marketing; branded entertaiment

Acc. No : 11301

Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

658.4052

GOL

Red-hot sales negotiation : everything you need to know to close deals, build relationships, and create win/win outcomes/ by Paul S. Goldner and Peter McKeon. New York: AMACOM, Y 2007.

xi, 210p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-8144-7354-2-6

Price : Rs. 1111.92

Keywords: selling; negotiation in business; deals; negotiation science; power communication strategies

Acc. No : 11302

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.812

PAY

Strategic customer management : integrating relationship marketing and CRM/ by Adrian Payne and Pennie Frow. New Delhi: Cambridge University Press, Y 2013.

xvi, 529p. ; bib. : 24 cm x 19 cm

ISBN : 978-1-107-68732-5

Price : Rs. 595.00

Keywords: customer relation; management; strategic management; relationship marketing; customer relationship management; strategic customer management

Acc. No : 11303

Recommonded By : Kallol Das; Keval Kumar; Pradeep Krisnatray; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

650.1

OCO

Stats and curiosities : from Harvard business reviews/ written and edited by Andrew O'Connell. Boston: Harvard Business Review Press, Y 2013.

viii, 213p. ; ref. : 16 cm x 11 cm

ISBN : 978-1-4221-9631-1

Price : Rs. 395.00

Keywords: success in business; selling; gender gap; economic realities; behaviour; America the statistics; economic realities

Acc. No : 11304

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.812

BHO

Customer relationship management : a theory and practice to manage and their customers/ by Shradha M. Bhome and Amatpreet Singh Ghura. Mumbai: International Book House, Y 2014.

xxxiv, 268p. ; bib. : 24 cm x 19 cm

ISBN : 978-93-81335-96-3

Price : Rs. 325.00

Keywords: management; customer relationship; market research; implimenting CRM; customer response; customer acquisition; customer loyalti; customer satisfaction; customer retention; data mining

Acc. No : 11305

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.87

WEL

The retail handbook : helping you achieve your potential in retail/ by Antony Welfare ; foreword by Roger Best. Mumbai: Jaico Publishing House, Y 2013.

xviii, 187p. ; 23 cm x 16 cm

ISBN : 978-81-8495-503-3

Price : Rs. 299.00

Keywords: retail trade; management; handbooks; manuals; consumers; customer; product; brand; customer service; etail and social media

Acc. No : 11306

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.4092

BUS

Business analysis and leadership : influencing change/ edited by Penny Pullan and James Archer. London: Kogan Page, Y 2013.

xxi, 265p. ; ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6862-0

Price : Rs. 995.00

Keywords: business planning; organizational change; management; leadership; business analysis; communication for success; stakeholders; visual thinking; knowledge sharing; leadership; best practice

Acc. No : 11307

Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8

MCD

The complete marketer : 60 essential concepts for marketing excellence/ by Malcolm McDonald and Mike Meldrum. London: Kogan Page Limited, Y 2013.

xiii, 322p. ; ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6676-3

Price : Rs. 1295.00

Keywords: marketing; customer retention strategies; industrial products; trade; global marketing; digital ae; social media; mobile marketing; understanding customers; buying customers; construting SWOT; marketing mix; pricing strategies; advertising; channel strategy; budgeting for marketing

Acc. No : 11308

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.80019

NEU

Neuromarketing in action : how to talk and sell to the brain/ by Pratik M Georges, Anne-Sophie, Bayle-Tourtoulou and Michel Badoc. London: Kogan Page, Y 2014.

ix, 270p. ; ref., ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6927-6

Price : Rs. 995.00

Keywords: neuromarketing; art of selling to the brain; brains managers and employees; methods; communication with customer brain; understanding human intelligence

Acc. No : 11309

Recommonded By : Rohit Trivedi; Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.80019

GEO

Pricing for profit : how to develop a powerful pricing strategy for your business/ by Peter Hill. London: Kogan Page, Y 2013.

xi, 261p. ; ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6767-8

Price : Rs. 995.00

Keywords: pricing; understanding value versus cost; packaging higher prices; discounting; price properly

Acc. No : 11310

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.5

MAN

Sustainable logistics and supply chain management : principles and practices for sustainable operations and management/ by David B Grant, Alexander Trautrims and Chee Yew Wong. London: Kogan Page, Y 2013.

xii, 240p. ; ref., ind. : 23 cm x 16 cm

ISBN : 978-0-7494-6866-8

Price : Rs. 995.00

Keywords: business logistic; production management; supply chain management; product design; logistics and suppy chain management; freight transport; product design; corporate social responsibility

Acc. No : 11311

Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.872

MIL

Instagram power: build your brand and reach more customers with the power of pictures/ by Jason G. Miles. New Delhi: Tata McGraw Hill, Y 2014.

xx, 232p. ; ind. : 23 cm x 15 cm

ISBN : 978-93-5134-482-7

Price : Rs. 425.00

Keywords: internet marketing; social media; marketing; branding; mobile native; marketing on istagram; social network; branding on instagram; multistep campaigns; social strategy; local marketing

Acc. No : 11313

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.872

GRE

Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment/ by Eric Greenberg and Alexander Kates. New Dilhi: McGraw Hill Education (India) Private Limited, Y 2014.

xii, 352p. ; ind. : 23 cm x 15 cm

ISBN : 978-93-5134-481-0

Price : Rs. 725.00

Keywords: internet marketing; marketing; digital paradigm; marketing strategies; search marketing; mobile marketing; video marketing; social media; digital leadership principles

Acc. No : 11315

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.4083

DAV

Eco-Business : A Big-Brand Takeover of Sustainability/ by Peter Dauvergne and Jane Lister. Cambridge: The MIT Press, Y 2013.

x, 194p. ; notes, ind. : 21 cm x 14 cm

ISBN : 978-0-262-01876-0

Price : Rs. 1636.72

Keywords: sustainable development; environmental aspects; branding; marketing; big brand sustainability; supply chai power

Acc. No : 11318

Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8102

ZOL

Sales force design for strategic advantage/ by Adris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer. New York: Palgrave Macmillan, Y 2013.

xix, 380p. ; ind. : 24 cm x 16 cm

ISBN : 978-1-4039-0305-1

Price : Rs. 4682.70

Keywords: sales management; sales personnel; strategic planning; market strategy; managing change; selling organization; sales strategy; sales roles; sales territory alignment

Acc. No : 11320

Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

651.7

DUT

Business communication/ by Suparna Dutta. New Delhi: PHI Learning, Y 2013.

xxiv, 614p. ; glos., ind. : 28 cm x 22 cm

ISBN : 978-81-203-4818-9

Price : Rs. 275.00

Keywords: communication; basic skills; non verbal communication; third dimension; society; cross cultural communication

Acc. No : 11321

Recommonded By : Keval Kumar; Mini Mathur


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8342

SOL

Consumer behavior : buying, having, and being/ by Michael R. Solomon. 10th ed. . Delhi: PHI Learning, Y 2013.

xxiv, 614p. ; glos., ind. : 28 cm x 22 cm

ISBN : 978-81-203-4698-7

Price : Rs. 725.00

Keywords: consumer behavior; marketplace; motivation; personality; psychographics; attitudes; persuasion; decision making; social media; culture

Acc. No : 11322

Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

MAN

Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra Mangal. New Delhi: PHI Learning Private Limted, Y 2013.

xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cm

ISBN : 978-81-203-4808-0

Price : Rs. 525.00

Keywords: research; research methodology; behavioural science; historical research; development research; design; quasi experimental research; ex post facto research; ethnographic research; case study; docimentary analysis research; research problem; hypotheses; sampling; data collection; writing research paper

Acc. No : 11324

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.827

BUL

Brand journalism/ by Andy Bull. Oxon: Routledge, Y 2013.

ix, 277p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-415-63810-4

Price : Rs. 2721.14

Keywords: branding; marketing; advertising; brand journalism strategy; social media monitoring; webinars

Acc. No : 11332

Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Keval Kumar


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.802

BAR

CRM : the foundation of contemporary marketing strategy/ by Roger J. Baran and Robert Galka. New York: Routledge, Y 2014.

ix, 393p. ; notes, ind. : 24 cm x 18 cm

ISBN : 978-0-415-89657-3

Price : Rs. 595.00

Keywords: relationship marketing; customer relations; management; history; organisation; data management; customer data development; marketing strategy; CRM evaluation

Acc. No : 11333

Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.421

ENT

The entrepreneur's choice : cases on family business in India/ edited by C. Gopalkrishnan. New Delhi: Routledge, Y 2014.

xx, 305p. ; ind. : 22 cm x 15 cm

ISBN : 978-0-415-63567-7

Price : Rs. 695.00

Keywords: entrepreneur; family business; case studies; strategy; environmental analysis; resources analysis; strategy evaluation

Acc. No : 11335

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.83

ESS

The essentials of marketing research/ by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon. 3rd ed. . New York: Routledge, Y 2013.

x, 362p. ; notes, ind. : 24 cm x 17 cm

ISBN : 978-0-415-89928-4

Price : Rs. 495.00

Keywords: marketing research; case studies; secondary data; research design; data collection; sampling; data analysis; reporting

Acc. No : 11336

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

303.482

GLO

The global intercultural communication reader/ by Molefi Kete Asante, Yoshitaka Miike and Jing Yin. 2nd ed. . New York: Routledge, Y 2014.

xiii, 586p. ; app., ind. : 25 cm x 18 cm

ISBN : 978-0-415-52146-8

Price : Rs. 4354.91

Keywords: intercultural communication; emergence; intercultural communication; cross cultural; multiculturalism

Acc. No : 11338

Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

338.4791

PAR

Heritage tourism/ by Hyung yu Park. New York: Routledge, Y 2014.

xi, 251p. ; ref., ind. : 25 cm x 18 cm

ISBN : 978-0-415-59583-4

Price : Rs. 2721.41

Keywords: heritage tourism; supply and demand; nation and identity; heritage marketing

Acc. No : 11339

Recommonded By : Keval Kumar; Sreekumar Pillai


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

659

KAT

The media handbook : a complete guide to advertising media selection, planning, research, and buying/ by Helen Katz. 5th ed. . New York: Routledge, Y 2014.

xii, 232p. ; app. ind. : 23 cm x 15 cm

ISBN : 978-0-415-85671-3

Price : Rs. 3483.71

Keywords: advertising media planning; mass media and business; marketing channels; optimal media objectives; exploring the media; creating the plan; media buys; media plan

Acc. No : 11341

Recommonded By : Harmony Siganporia; Keval Kumar


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8

PRO

Promotional culture and convergence : markets, methods, media/ edited by Helen Powell. New York: Routledge, Y 2013.

x, 238p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-415-67280-1

Price : Rs. 2721.41

Keywords: internet advertising; interactive marketing; branding; marketing; promotional industries; public relations perspactive; changing relationship between media and marketing; media; promotiona; television; cinema

Acc. No : 11342

Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

659.2

PUB

Public relations and communication management : current trends and emerging topics/ edited by K. Sriramesh, Ansgar Zerfass and Jeong-Nam Kim. New York: Routledge, Y 2013.

xxxix, 389p. ; ind. : 23 cm x 15 cm

ISBN : 978-0-415-63090-0

Price : Rs. 3592.61

Keywords: public relations; marketing; social media; strategic communication

Acc. No : 11343

Recommonded By : Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8

HAS

Social marketing/ by Gerard Hastings and Christine Domegan. 2nd ed. . New York: Routledge, Y 2014.

xxiv, 526p. ; app., ind. : 25 cm x 18 cm

ISBN : 978-0-415-68373-9

Price : Rs. 4354.91

Keywords: social marketing; competitive analysis; critical marketing; ethical issues; case studies

Acc. No : 11345

Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.827

BAI

Branding in a competitive marketplace/ by Rajat K. Baisya. New Delhi: Sage Response, Y 2013.

xxxi, 229p. ; app., ref., ind. : 24 cm x 16 cm

ISBN : 978-81-321-1059-0

Price : Rs. 450.00

Keywords: branding; marketing; brand name products; strategic planning; brand management; building brand equity; branding strategy; brand extension; designing marketing programs; brand accounting and valuation

Acc. No : 11347

Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.812

KUM

Profitable customer engagement: concepts, metrics and strategies/ by V. Kumar. New Delhi: Sage Response, Y 2013.

xxii, 311p. ; glos., ind. : 25 cm x 17 cm

ISBN : 978-81-321-1340-9

Price : Rs. 795.00

Keywords: customer relations; management; branding; marketing; profit; customer contributions; customer referrals; customer influence

Acc. No : 11348

Recommonded By : Kallol Das; Keval Kumar; Rohit Trivedi; Mini Mathur; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

659.1

BAR

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns/ by Pete Barry. 2nd ed. . London: Thames and Hudson Ltd., Y 2012.

296p. ; glos., bib., ind. : 25 cm x 21 cm

ISBN : 978-0-500-51623-2

Price : Rs. 2450.25

Keywords: advertising; advertising campaigns; advertising copy; strategy; print; campaign; tagline; TV; ambient; interactive; copy; radio; integrated

Acc. No : 11350

Recommonded By : Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

659.1042

ADV

Advertising and society : an introduction/ edited by Carol Pardun. 2nd ed. . West Sussex: John Wiley and Sons Ltd., Y 2014.

xiii, 296p. ; ind. : 24 cm x 17 cm

ISBN : 978-0-470-67309-6

Price : Rs. 2620.72

Keywords: advertising; social aspects; enduring issues; children; political; tobacco; alcohol; sex; stereotypes; emerging issues; hyper niche markets; enternatainment media; advergames; sporting events; social responsibility

Acc. No : 11352

Recommonded By : Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.45

HAN

The handbook of communication and corporate social responsibility/ edited by Oyvind Ihlen, Jennifer Bartlett, and Steve May. West Sussex: John Wiley and Sons Ltd., Y 2014.

xxii, 585p. ; ind. : 25 cm x 17 cm

ISBN : 978-1-118-72138-4

Price : Rs. 3276.72

Keywords: social responsibility of business; mass media and business; business communication; social science; media studies; corporate social responsibility; public relations; mareketing; risk communication; media relations; commentaries

Acc. No : 11355

Recommonded By : Pradeep Krishnatray; Sreekumar Pillai


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.872

HOL

The social media MBA : your competitive edge in social media strategy development and delivery / by Christer Holloman ; co-authors, Eb Adeyeri ... [et al.].West Sussex: John Wiley and Sons Ltd., Y 2012.

x, 265p. ; bib., ind. : 23 cm x 16 cm

ISBN : 978-1-119-96323-3

Price : Rs. 1833.52

Keywords: information technology; management; social media; customer relations; internet marketing; branding; marketing; social science; media studies; strategy development; strategy delivery; case studies

Acc. No : 11357

Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Sreekumar Pillai; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8

PRI

Principles of marketing/ by Philip Kotler, Gray Armstrong, Prafulla Y. Agnihotri and Ehsan Ul Haque. 13th ed . New Delhi: Pearson Education, Y 2010.

xix, section wise ; app., ref., ind. : 28 cm x 22 cm

ISBN : 978-81-317-3101-7

Price : Rs. 575.00

Keywords: marketing; marketing strategy; consumer markets; consumer buyer behaviour; pricing strategy; retailing; personal selling

Acc. No : 11359

Recommonded By : Falguni Vasavada Oza; Rajneesh Krishna


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8342

SCH

Consumer behaviour/ by Leon G. Schiffman, Leslie Lazar Kanuk and S. Ramesh Kumar. 10th ed. . Noida: Pearson Education, Y 2010.

xix, 486p. ; notes, glos., ind. : 27 cm x 22 cm

ISBN : 978-81-317-3156-7

Price : Rs. 635.00

Keywords: consumer behaviour; consumer research; market segmentation; consumer motivation; cultural setting; social class; social responsibility

Acc. No : 11361

Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza


659 1 san life in a rectangle by sujit sanyal new delhi fingerprint y 2012

S

658.8342

LAN

Consumer behaviour : real-life applications for marketing managers/ by Geoffrey P. Lantos. Tamil Nadu: Yes Dee Publishing Pvt. Ltd., Y 2011.

xviii, 628p. ; glos., ind. : 28 cm x 21 cm

ISBN : 978-93-80381-11-4

Price : Rs. 995.00

Keywords: consumer behaviour; marketing management; segmentation; decision making; cultural indluences; social class; family; communications; lifestyle; motivation

Acc. No : 11362

Recommonded By : Rohit Trivedi; Rajneesh Krishna; Falguni Vasavada Oza


  • Login