preventing overweight and obesity july 2010 face to face
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Arizona WIC Weighs In…Inspiring Healthy Lifestyles. Preventing Overweight and Obesity July 2010 Face-to-Face.

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“ The WIC program is in a unique position to impact the disproportionate effect that the obesity and overweight epidemic has on the low-income, ethnic and culturally diverse populations it serves ”

- National WIC Association

  • ADHS Mission
  • Bureau Mission
  • NWA Mission
  • Aligning Objectives
  • Integration Goals
  • Opportunities
guiding missions
Guiding Missions
  • ADHS Mission: Promote and protect healthy people and healthy communities throughout Arizona.
  • BNP Mission: Improve health and wellbeing through nutrition education and promotion of physical activity with passionate support for people and programs to reduce hunger, increase breastfeeding, and decrease obesity throughout Arizona.
  • NWA Mission: Providing leadership to promote quality nutrition services; advocating for services for all eligible women, infants, and children; assuring the sound and responsive management of WIC
aligning common goals and objectives
Aligning Common Goals and Objectives
  • What do we do:
    • Nutrition
    • Breastfeeding
    • Healthy Weight/Lifestyles
    • Physical Activity
    • Preventative Services and referrals
    • Reduce Disparities
aligning common goals and objectives1
Aligning Common Goals and Objectives

How we do it:

  • Culturally Competent Approaches
  • Participant Centered Behavior Change
  • Evidence-Based Efforts
  • Outreach
  • Partnerships
  • Education
aligning common goals and objectives2
Aligning Common Goals and Objectives

Where do we do it:

  • Clinics
  • Farmers Markets
  • Communities
  • Healthcare sites
  • Faith based organizations
  • Worksites
obesity prevention and planning the spectrum model of prevention
Obesity Prevention and Planning:The Spectrum Model of Prevention
  • Strengthening Individual Knowledge and Skills
  • Promoting Community Education
  • Educating Providers
  • Fostering Coalitions and Networks
  • Changing Organizational Practices
  • Influencing Policy and Legislation
program interventions and drivers of obesity strategies
Program Interventions and Drivers of Obesity Strategies

White House Task Force on Childhood Obesity/Healthcare Reform


  • CDC
  • CDC Guidance Docs
  • Social-Ecological Model
  • USDA
    • FNS
    • Child Nutrition Reauthorization
    • WIC Federal Regulations
    • My pyramid
    • _ Dietary Guidelines
let s move
Let’s Move

Goal: Solve epidemic of childhood obesity within a generation.

5 Simple Steps…

let s move pillars
Let’s Move Pillars
  • Give parents support they need

2) Provide healthier food in schools

3) Help kids to be more physically active

4) Make healthy, affordable food available

cdc dnpao six principal target areas
CDC-DNPAO Six Principal Target Areas

1) Increase physical activity

2) Increase the consumption of fruits and vegetables

3) Decrease the consumption of sugar sweetened beverages

4) Increase breastfeeding initiation, duration, and exclusivity

5) Reduce the consumption of high energy dense foods

6) Decrease television viewing

our audience
Our Audience

Who do we serve?

What does our audience need to know?

What is our audience’s motivation and interest?

what do we want to accomplish
What Do We Want to Accomplish
  • Identify Links
  • Identify Current and Future Activities
  • Identify Overlapping Actions and Tasks
nwa recommendations for wic s role in preventing maternal and childhood overweight and obesity
NWA recommendations for WIC’s role in preventing maternal and childhood overweight and obesity:
  • Provide worksite wellness opportunities for all WIC staff so they can be effective educators by modeling healthy eating and physical activity behaviors.

2) Provide and promote evidence-based nutrition education to encourage breastfeeding and healthy eating as the norm for WIC families.

nwa recommendations continued
NWA Recommendations Continued

3) Provide and promote participant education on regular physical activity as the norm for WIC families.

4) Collaborate with public and private partners at the local, state, and national levels to promote consistent nutrition and physical activity messages using community-based approaches.

nwa recommendations continued1
NWA Recommendations Continued

5) Utilize mass media markets to advocate breastfeeding, healthy eating, and physical activity behaviors.

6) Promote obesity-related research and evaluation to enable implementation of effective interventions in the WIC population.

7) Support and/or develop public policies that promote sound consumer nutrition information, access to healthy food choices, and increased opportunities for physical activity.

inspiring action
Inspiring Action

Staff Competency:

  • Clerks
  • BF Peer Counselors
  • CNW
  • Nutritionists/RD’s
  • Supervisors
  • Directors

“ Partnerships, coordination, and pooled resources are key to impacting the nation’s obesity epidemic ”

- National WIC Association