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SAE 2013 Strategic Human Resource Management and the Evolution of the Technical Automotive Workforce Summit

SAE 2013 Strategic Human Resource Management and the Evolution of the Technical Automotive Workforce Summit. Partnering with Academia to Build the Future Automotive Workforce. Tiffani Orange Ford Motor Company. Today’s Presentation . Burning Platform Environmental Scan

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SAE 2013 Strategic Human Resource Management and the Evolution of the Technical Automotive Workforce Summit

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  1. SAE 2013 Strategic Human Resource Management and the Evolution of the Technical Automotive Workforce Summit Partnering with Academia to Build the Future Automotive Workforce Tiffani Orange Ford Motor Company

  2. Today’s Presentation • Burning Platform • Environmental Scan • Shortage of STEM Talent • Emerging Markets • US Automotive Workforce Characteristics • Opportunities along the Educational Pipeline • Building a Comprehensive STEM Strategy • Partnership with Academia Let’s start with a story

  3. Tiffani

  4. So is there anything companies or industries could have done to keep students like Tiffani more interested in STEM-related fields?

  5. Partner with educational and community organizations! But wait… Do they know the innovations and trends coming in the industry? Have they performed an environmental scan? What about the competencies that will be needed in the workforce? What will be their global footprint? At what point in the educational pipeline would they start their partnerships? Where would they invest their resources of time, money, employees, etc? What types of skills would they focus on (computers, science, math)?

  6. According to the 2009 Program for International Student Assessment (PISA), a Global Comparison of the Math and Science Skills of 15-Year-Old Students: SCIENCE RANKINGS MATHEMATICS RANKINGS U.S. Students Ranked 31st Behind China, Slovenia, Poland, and Hungary (Among Others) U.S. Students Ranked 23rd Behind China, Liechtenstein, Estonia, and France (Among Others)

  7. Environmental Scan: Shortage of STEM talent • There will be an increased number of engineering and technical openings. Yet, the external pipeline of U.S. STEM graduates is diminishing • At 0.8% per year, degree achievement in STEM fields is occurring at a lower rate than degrees in business and the social sciences. • By 2020, engineering enrollment is projected to fall to 5.5% of all college enrollment, down from 8.2% from in 1995. • On top of declining enrollment, it is estimated that one third of STEM graduates do not end up in STEM fields. Sources: National Center for Education Resources; US Bureau of Labor Statistics; McKinsey Global Institute, 2011; Beyond IT Inc, 2011

  8. Environmental Scan: Emerging Markets • U.S. automotive companies will continue to have a strong manufacturing and engineering footprint in the U.S., but an increased presence in global markets • The employment environment is more competitive, both in the U.S. and globally • Emerging markets are producing large numbers of STEM graduates • Despite having technical competence, many currently lack 21st Century Skills • There is also a shortage of workers with “legacy knowledge” in emerging markets • However, as emerging markets become more proficient in STEM education, many foreign students are opting not to leave their country for education and work experience. Others are choosing to return home after studying abroad

  9. Multi-generational population around the world

  10. Industry Environmental Scan: US Automotive Workforce • Current automotive workforce • “Legacy” knowledge of automotive industry • Access to quality automotive education and resources • Systemic process mindset • 21st Century Skills • Ability to apply fundamentals to real world situations • Ease of working collaboratively • Higher percentage of traditional engineering/IT competencies • Lower bench strength in more specialized technical areas (electrification, controls, etc)

  11. Opportunities along the Education Pipeline

  12. Identify Current Programs & Initiatives • Identify programs that currently receive company or community resources • Name and description of organization or partnership • Intended outcome of the program • Scope of program (location, target audience, age range, etc) • Metrics of success • Funding sources • Identify gaps in coverage along the educational pipeline, and gauge the interest v. proficiency of students in those programs

  13. Example: Interest vs. Proficiency

  14. Identify Strategy to Address Gaps Develop partnerships: Community organizations Industry consortiums Philanthropic organizations Disengage with programs that do not fit with the industry/ company direction, and develop new initiatives that do Create opportunities for educators to come onsite to learn more about the industry and become ambassadors

  15. Identify Strategies to Address Gaps Create governance structure to ensure all areas of the organization are engaged in the strategy and are accountable to its success Approve short-term and long-term goals and objectives Ensure strategy is properly resourced (human and financial) Approve and broker relationships with key external stakeholders Drive strategic discussions around the company’s footprint, global strategy and priorities

  16. Identify Strategies to Address Gaps Partner with educational institutes to influence curriculum in key areas of focus for the industry, along the educational pipeline Things to consider: Balance working in teams with teaching the STEM fundamentals Experiential team work is more preferred (ex: Formula SAE teams) Universities advertise their unique capabilities to teach those areas that are valuable to the automotive industry Thermodynamics Controls Electrification Systems thinking (enterprise-view) Business analytics

  17. Importance of Diversity Interest in Electrical/Electronic Engineering is higher among underrepresented ethnic groups, compered to Asian and Caucasian students Nearly 1/3 of students with STEM major/career interest will be the first in their families to attend college Hispanic students with STEM interest are significantly more likely to be first generation college-bound, compared to other ethnic groups Since the graduating class of 2000, African American interest in STEM majors/careers has dropped by nearly 30% Female students are over twice as likely to be interested in Environmental Science, compared to male students • Source: STEM Connector

  18. Opportunities along the Education Pipeline Bridge Bridge Bridge Teacher education and engagement

  19. SAE 2013 Strategic Human Resource Management and the Evolution of the Technical Automotive Workforce Summit Partnering with Academia to Build the Future Automotive Workforce Tiffani Orange Ford Motor Company

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