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EXPO Research Program Opportunities Fast, Broad, Smart Qualitative Consumer Research

EXPO Research Program Opportunities Fast, Broad, Smart Qualitative Consumer Research. EXPO Captures and Amplifies Word of Mouth. EXPO has ownership rights to video, video transcripts, and video images. Brands license these rights for broad distribution. The EXPO Community.

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EXPO Research Program Opportunities Fast, Broad, Smart Qualitative Consumer Research

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  1. EXPO Research Program Opportunities Fast, Broad, Smart Qualitative Consumer Research

  2. EXPO Captures and Amplifies Word of Mouth EXPO has ownership rights to video, video transcripts, and video images. Brands license these rights for broad distribution. Proprietary & Confidential

  3. The EXPO Community 60,000+ community members want to share their opinions via self-generated videos. Consumers review everything from cereal to iPhones to autos. 300,000 videos already exist. Proprietary & Confidential

  4. eMARKETER February 10, 2010 Moms Place Trust in Other Consumers Consumer reviews are significantly more trusted than descriptions that come from manufacturers, according to a survey of US mom Internet users by online video review site EXPO. Online moms doing product research put their faith in descriptions from consumers nearly 12 times more. See entire article here:http://www.emarketer.com/Article.aspx?R=1007509 Research Shows Moms Trust Other Moms Proprietary & Confidential

  5. EXPO offers qualitative consumer evaluation/feedback for the following: New products/innovative concepts Branding – (what do customers think of your brand, your competitors) Package design (graphic/structural) Advertising (TV, print, radio, digital, etc.) Products/recipes Promotions/programs Other Consumer Research Opportunities Proprietary & Confidential

  6. FAST Programs completed in two weeks or less BROAD Programs reach targeted consumers in multiple markets SMART Less expensive than focus groups Brand OWNS VIDEO CONTENT and can use beyond research study Website, YouTube page, Facebook page, Banner Ads, etc. AUTHENTIC No influencing consumer response via moderator/other respondents CONFIDENTIAL EXPO obtains all confidentiality agreements with consumers EXPO provides a private extranet for brand/agency to review research content EXPO Research Program Benefits Proprietary & Confidential

  7. Program Deliverables • Customized program screener • Gender/age/geography (preferred/restricted)/program-specific qualifiers • Identification of qualified participants within EXPO community • Delivery of client-provided questionnaire/client-provided jpg of item for review • 8-12 open-ended questions • Video guideline instructions • Private extranet for brand/agency to review videos/read accompanying transcripts • Collect full rights and releases, enabling broad usage/distribution of all video assets generated for duration of contract term Proprietary & Confidential

  8. Program Timing/Pricing • Timing: < 2 weeks • 12-16 consumer participants • $25,000 • 18-22 consumer participants • $30,000 • 24-28 consumer participants • $35,000 • *Additional programs developed upon request Proprietary & Confidential

  9. Relevant Studies • National Retail Federation – How the Economy Will Effect Holiday Spending • AdAge/JWT - The New Female Consumer: The Rise of the Real Mom • Client research onmorning routines • JWT Anxiety Index– How the Economy is Affecting Consumers • USA Today - Marketing to Moms Survey of 1,700 Real Life Moms Proprietary & Confidential 9

  10. Sam Bhavnani Expo 858-775-7764 samir@expotv.com Contact Information Proprietary & Confidential

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