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Aspects of world crises. Loss of consumer demandBusinesses loose marketNegative economical growthi.e. RecessionUnemployment rate risesSocial tensionsEnvironmental degradationPrice of oil drops by 40%. PoliticalEconomicalSocialEnvironmentaletc.. What is CSR?. "A concept whereby compa
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1. CorporateSocial Responsibility Establishing CSR in South-East Europe
2. Aspects of world crises Loss of consumer demand
Businesses loose market
Negative economical growth
i.e. Recession
Unemployment rate rises
Social tensions
Environmental degradation
Price of oil drops by 40%
3. What is CSR? "A concept whereby
companies integrate
social and environmental
concerns in their
business operations and
in their interaction with their stakeholders
on a voluntary basis“
4. Importance of CSR
5. Importance of Goodwill
6. Intl. Initiatives
7. 7 Core Issues -ISO 26000
8. Phases in Dev. Standard
9. Core areas of CSR Market
Product quality, adequate pricing, product safety, code of conduct, ethical advertising, anti-corruption, product information
People
Health&Safety, equal opportunities, work-life-balance, adequate payments, human rights
Environment
Eco-innovations, sustainable consumption and production, environmental management systems, recycling materials
10. Core areas of CSR Capital/Assets
Transparency, communication, financial strength
Society/Community
Win-win projects, problem-based approach, establishment of networks, focuses on target groups and target problems, cooperation with experts and local community
11. CSR adv. for companies Better reputation
Improvement of relationship to all stakeholders
Competitive advantages
Reduction of financial risks
High motivation of staff
Good corporate culture
Long lasting business success
12. CSR adv. for society Improved personal situation of target group
Identification of new problem areas
Creation of innovative problem solving approaches
Establishment of networks with specific problem-solving competences
13. Establishing CSR in SEE
14. Project Partners Federal Ministry for Cooperation and Economic Development, Berlin
Initiator and sponsor of the programme
Strategy and general frame
InWent GmbH, Cologne
Programme coordination
Selection of eligible project ideas
Supervision of the programme
15. Project Partners SEE Network
Albania: Regional Development Agency, Tirana
Bosnia and Herzegovina: Chamber of Commerce and Industry, Republika Srpska, Banja Luka
FYR Macedonia: Coordinating body of all SEE partners BASME CT, Skopje
Montenegro: SME Agency, Podgorica
Serbia: Serbian Chamber of Commerce, Belgrade
16. Project goals Objectives:
Core CSR values implemented
Economic growth
Social development
Human resource development
Environmental protection
Implemented by:
Regional cooperation
Raising awareness
Networking
17. Main project components CSR Competence Centres
Contact points providing training and consulting services to CSR related topics
CSR Award
Collection, analysis and evaluation of applications and the best practices
Awarding of the best 5 companies in 2 categories in each country
CSR Road Show
Public promotion of CSR success stories
CSR best practice sharing
Representatives of companies and experts networking
18. Methodology
19. Project results CSR competence Centres
215 CSR multipliers in SEE region from the business sector, ministries, chambers, business associations and media
CSR award 2007
4.600 enterprises contacted
200 projects received and evaluated
40 enterprises publicly awarded
Success stories have been promoted in public as good business practices.
20. Project results Serbia:
More then 400 companies involved
52 companies applied
Selection of 11+6
2nd Jury meeting 18/02/ – selection of 5+5, 3+3 companies
3rd Jury meeting 29/02/ – decision about ranking first three companies in both categories
Final ceremony – CSR awards 14th March 2008 in SCC
21. Perform. Criteria forProjects
22. BestPractices Albania:
Employees (QTU,Ltd., Tirana)
Environment (EVEREST, Ltd., Tirana)
Bosnia and Herzegovina:
Local community support (Oil Refinery, Modrica)
Support of sports, culture, hospitals (KRAJINA AD, Banja Luka)
FYR of Macedonia:
Employees (RADE KONCAR SERVIS, Skopje)
Environment (ADING AD, Skopje)
Serbia:
Local community program (BIVODA, Bujanovac)
Scholarship program for talented pupils (TIGAR, Pirot)