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Evolution of a Freelance Marketing Company Using Social Media for Maximum Exposure

Learn how Compelling Communications, a freelance marketing company, successfully utilizes social media for maximum exposure. Discover strategies for effective content creation, engagement, and networking in the digital age.

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Evolution of a Freelance Marketing Company Using Social Media for Maximum Exposure

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  1. 40% of America’s workforce will be freelancers by 2020.

  2. ‘Associate Professionals’ in Design and Media – 40%SECOND TO Who Freelances? ‘Skilled tradespeople’ in construction – 56%

  3. Evolution of a Freelance Marketing CompanyUsing Social Media for Maximum Exposure June Van Klaveren Compelling Communications

  4. The PLAN - 1996! PERIOD! GRAPHIC DESIGN of printed materials BUSINESS WRITING

  5. The REALITY! • Products • Stock newsletter • Web site development • Press Releases • Flyers • Surveys • WEB SITES (29 by 2009) • Direct Mail Fulfillment • Line Art • Presentations • SOCIAL MEDIA • Marketing Consulting • Writing • Graphic Design

  6. You Can’t Be All Things to All People

  7. Big Plans/Small Dollars at First

  8. Before Social Media - Presentations Niche association meetings National association conferences Networking meetings Women’s groups Accepted all speaking engagements Webinars Topics Marketing Customer Service

  9. Before Social Media - Writing • Articles for trade journals of niche market • Sales Letters • Newsletter • Blogs

  10. Before Social Media – Newsletter

  11. Before Social Media – E-list

  12. Before Social Media – E-letter • Simple! • One main article • Tailored to audience • Two lists • Main article becomes blog post each month

  13. Before Social Media – Book

  14. ENTER: SOCIAL MEDIA

  15. Social Media Options Work OR ------LURK------

  16. Social Media Attitude SHARE CONTRIBUTE DISCUSS GIVE Get

  17. Content Sources: Save into Evernote/Pocket CONTENT: Feedly Sway StumbleUpon • Header • Frequency – Minimum 1x/day. • Schedule: • Monday – Motivation • Tuesday – Humor • Wednesday – About CC • Thursday -- Question/Fill-in-the-blank • Friday – Marketing info • VARIETY!

  18. Join Groups • Potential Clients • Personal Development • Create group • Top sellers belong to 30+ groups and ask & respond to questions • Most non-top sellers LURK

  19. Hone your profile • Dick Mueller • Follow the right people • Those with whom you’d like to work • Someone with strong brand but hasn’t articulated it visually. • Add VALUE • Research your targets

  20. Permanent visual expression of who you are and what you offer • For Business • Pin your own blog • Pin quotes • Pin examples of your work • Add descriptions to pins • In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined. • Drives traffic to your site

  21. Melanie Duncan

  22. Pinterest Tips • Follow the right people • Those you’d like to work with • Tap your personal network • Share content • Cheat sheets • Checklists • Articles • Humor

  23. General Social Media Tips • Best respectful • Unlike/Drop followers • Find gaps • Visit website to learn about people you connect with • Figure out what they need • Stay in touch

  24. Engagement

  25. Engagement

  26. Keep in Touch • Presentation materials available on: • http://www.compelcom.com/social-media-marketing • https://www.pinterest.com/junevk • facebook.com/CompellingCommunications • June Van Klaveren – 636-394-4148 • june@CompelCom.com • www.CompellingCommunications.com

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