1 / 11

No easy task: the making of a Responsible Tourism Policy and Campaign in Cape Town, South Africa

No easy task: the making of a Responsible Tourism Policy and Campaign in Cape Town, South Africa. 4th International Conference on Responsible Tourism in Destinations Muscat, Oman 10 -12 October 2010. Heidi Keyser-van der Watt International Centre for Responsible Tourism – South Africa.

rasha
Download Presentation

No easy task: the making of a Responsible Tourism Policy and Campaign in Cape Town, South Africa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. No easy task:the making of a Responsible Tourism Policy and Campaign in Cape Town, South Africa 4th International Conference on Responsible Tourism in Destinations Muscat, Oman 10 -12 October 2010 Heidi Keyser-van der Watt International Centre for Responsible Tourism – South Africa

  2. PROCESS [Packaging & marketing] Industry & consumer awareness and information Multitude of stakeholders with different capacities Approval at highest political level [components –frame & beading – different artists] [Quality assurance] Diverse stakeholder priorities City of Cape Town (Tourism Department) co-ordination and leadership [multi coloured beads] Alignment with international, national, regional and local policies Reflects locality’s specific priorities [Team supervisor] [Colour combination – SA Flag – unique to the place] [International frame design]

  3. Signing of Responsible Tourism Charter October 2009

  4. [individual beading designs] [continuous design innovation] Different stakeholders will have different solutions Responsible Tourism is a process of continuous improvement [collective caring] Some stakeholders may need ‘nudging’ along Vision has to be backed by unwavering commitment [Sunglass Hut & Streetwires management] LESSONS Harnessing collective energy creates amazing results Destination manager is the “master crafter” [Streetwires management] [different skills of various artists] Collective decisions = everyone’s accountable Recognise and work with stakeholder capacity Good designs are not created overnight [teamwork to produce item] [various frame designs tested before final selection ] [different material qualities of beads and wire]

  5. Thank you for listening.

More Related