Design and user experience
1 / 25

Design and User Experience - PowerPoint PPT Presentation

  • Uploaded on
  • Presentation posted in: General

Design and User Experience. Lisa Gualtieri, PhD, ScM , Course Director Tufts University School of Medicine July 20, 2011. Where we are. Design. Goals. Personas. Content. Existing web strategy. New web strategy. SWOT. Competitive analysis. Technology. Evaluation. Hot or Not.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentationdownload

Design and User Experience

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript

Design and user experience

Design and User Experience

Lisa Gualtieri, PhD, ScM, Course Director

Tufts University School of Medicine

July 20, 2011

Where we are

Where we are





Existing web strategy

New web strategy


Competitive analysis



Hot or not

Hot or Not

Design and user experience

Safe Fish, Healthy Baby

Sign up for weekly email updates on fish recipes and coupons!

Fish intake advice for pregnant women


Fish and Baby’s Health

Home Fish and Health Fish Guidelines Fish Choices Recipes Coupons Pocket Guide

Fish Choices


  • The fish with the highest amount of omega-3 fatty acids is Pacific herring.

  • All fish has some amount omega-3; but fatty fish like mackerel, lake trout, sardines, albacore tuna and salmon are the best sources. Pacific oysters are also a good source.

Updated 12/06/2010

  • Click to download a pocket guide that you can bring with shopping!

Elements of web user experience

Elements of web user experience


User experience design for h ealth websites

User experience design for health websites

  • Starting point: target user population goals (current and emerging) and constraints

    • Develop personas and scenarios

    • As needed use focus groups, surveys, interviews, …

  • Three types of use

    • Initial use

    • Repeat use

    • Active use

  • Initial use leads to repeat use

  • Social tools and social media are necessary for active use

Initial use order and describe

Initial use: order and describe

Initial use persona based

Initial use: persona-based

The key to design and evaluation

The key to design (and evaluation)

  • Appeal: online presence is reduced to an immediate reaction since it is so easy to leave

    • Hot or Not

    • Useful or Not

    • Helpful or Not

  • Usability: can tasks be accomplished with reasonable ease including navigation

  • Effectiveness at achieving intended educational, support, or health-related goals

    • Hardest to measure

Group crit appeal

Group crit: appeal

Abcnews com health page Health Page

Oncall resource site

OnCall+ Resource Site

Abc news now gma health

ABC News Now/GMA Health



  • Login