Design and user experience
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Design and User Experience. Lisa Gualtieri, PhD, ScM , Course Director Tufts University School of Medicine July 20, 2011. Where we are. Design. Goals. Personas. Content. Existing web strategy. New web strategy. SWOT. Competitive analysis. Technology. Evaluation. Hot or Not.

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Design and User Experience

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Design and user experience

Design and User Experience

Lisa Gualtieri, PhD, ScM, Course Director

Tufts University School of Medicine

July 20, 2011


Where we are

Where we are

Design

Goals

Personas

Content

Existing web strategy

New web strategy

SWOT

Competitive analysis

Technology

Evaluation


Hot or not

Hot or Not


Design and user experience

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Elements of web user experience

Elements of web user experience

  • http://www.jjg.net/elements/pdf/elements.pdf


User experience design for h ealth websites

User experience design for health websites

  • Starting point: target user population goals (current and emerging) and constraints

    • Develop personas and scenarios

    • As needed use focus groups, surveys, interviews, …

  • Three types of use

    • Initial use

    • Repeat use

    • Active use

  • Initial use leads to repeat use

  • Social tools and social media are necessary for active use


Initial use order and describe

Initial use: order and describe


Initial use persona based

Initial use: persona-based


The key to design and evaluation

The key to design (and evaluation)

  • Appeal: online presence is reduced to an immediate reaction since it is so easy to leave

    • Hot or Not

    • Useful or Not

    • Helpful or Not

  • Usability: can tasks be accomplished with reasonable ease including navigation

  • Effectiveness at achieving intended educational, support, or health-related goals

    • Hardest to measure


Group crit appeal

Group crit: appeal


Abcnews com health page

ABCNews.com Health Page


Oncall resource site

OnCall+ Resource Site


Abc news now gma health

ABC News Now/GMA Health


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