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Marketing on Facebook Toronto 2013 @JonSinden

Marketing on Facebook Toronto 2013 @JonSinden. 20 Minutes. Friendships. E Emotional Connections. Matt & Anthony. Started with MLSE, Sept . of ‘ 09. 55,000 to over 1.2M ‘likes’. 0 to over 512,000 ‘ follows‘. 0 to over 6M channel views.

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Marketing on Facebook Toronto 2013 @JonSinden

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  1. Marketing on Facebook Toronto 2013 @JonSinden

  2. 20 Minutes. Friendships. E Emotional Connections. Matt & Anthony.

  3. Started with MLSE, Sept. of ‘09. • 55,000 to over 1.2M ‘likes’. • 0 to over 512,000 ‘follows‘. • 0 to over 6M channel views. • Marketing Director

  4. F A N S Friendship. Answer Everyone. Now, In The Moment. Share Everything (because everything is Content)

  5. Every time I say “Fans” Please think “Friends”

  6. Content in Context as part of a Community that’s easy to Connect to.

  7. Friends Connect on an Emotional Level:

  8. Friends Live In The Moment: 4 images. 29,831 likes. 1895 comments. 5400 shares. 1270 Retweets

  9. When Ottawa SSH’s received a message from the Senators front office asking that their seats be used by non-Leafs fans, we reacted… 1 Image 8,071 likes 322 comments 3,639 shares 415 Retweets

  10. Friends Ask For Opinions: #TMLtalk Poll: 194,674 unique views on Facebook alone! 12,000 likes/shares #TMLtalk Poll:

  11. Friends Share Memes:

  12. Friends Share Infographics: 3,301 likes 1300 shares

  13. Friends Turn Negatives Into Positives 2 Images 9,851 likes 530 comments 2699 shares 428 Retweets

  14. 1 Image 18,106 likes 1047 comments 17,179 shares Reach: 1.38 million Engaged users: 77,190 The most successful post we’ve ever done… ????

  15. 2 Guys Community Manager + Designer. Digital Know-how. Friends with Friends.

  16. Content in Context as part of a Community that’s easy to Connect to. REAL Friendship. Put the F. A. N. S. First.

  17. Thank you for your time. @JonSinden /JonSinden /JonSinden

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