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Snap, Crackle, Pop. Consumerism and You. Got Milk?. Because you’re worth it!. Hello Moto. Just do it!. It’s the Real Thing. He keeps going, and going, and going, and going…. What is Consumerism?.

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Consumerism and You

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Snap, Crackle, Pop

Consumerism and You

Got Milk?

Because you’re worth it!

Hello Moto

Just do it!

It’s the Real Thing

He keeps going, and going, and going, and going…


What is Consumerism?

Consumerism- an economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making.

  • What does that really mean?

  • the more YOU buy, the better the economy

  • the products you see on the shelves are based on what YOU bought in the past

  • more things = more wealth

  • more wealth= more happiness… or does it?


Consumerism

  • Consumerism is a theory of economics that encourages people to buy more “things” that they “need” to be happy

  • It creates a sense that you need to “Keep up with the Jones’”

  • It also encourages companies to be competitive… if their product is not good, their company won’t last long


Consumerism and Quality of Life

  • Quality of Life- a measure of personal and collective well-being; the conditions in a person’s life

  • How does consumerism affect YOUR quality of life?

    • Think, Pair, Share


How does YOUR consumerism affect you… and others?

  • Why do you wear the clothes you do?

  • Why do you eat the food you do?

  • Who tells you to do the things you do?

  • What if everyone stopped wearing crocs? buying ipods? Playing wii? Eating meat?

    Discuss


Advertising and Consumerism

Maybe not for everything, but at least PART of your decisions come from the…

MEDIA


Advertising and Consumerism

  • Advertising is EVERYWHERE… from TV and radio, right into the bathroom stall with you.

  • Advertisements encourage you to buy products… even if you don’t need them

  • Advertisers use the following techniques to entice you use/buy their product

    • Bandwagon Effect (“everyone” has one)

    • Emotional Appeal (fears and desires)

    • Glittering Generalities (promises everything, delivers little)

    • Plain Folks Appeal (experience of everyday people)

    • Testimonials (celebrities or experts to speak for the product)

    • Scientific Appeal (stats or data to persuade)


Health and Safety as a consumer

  • Who regulates what you buy?

  • In a consumer society, don’t you have the right to decide if something is right for you without outside involvement?

    • Sometimes the government will step in when a product is deemed dangerous, or unhealthy to the average consumer

      • Cigarettes

      • Junk food


Jobs and the Environment and consumerism

  • Every product you buy is connected to a chain of people and industries that produced that product

  • The more you buy, the more will be produced

  • Every product you buy is also linked to a chain of resources that are used to create the product

  • These resources may have an adverse affect on the environment

    • Packaging

    • Plastic (toxic to produce)

    • Metals (mines)


Consumer Power

  • What can you do if…

    • you find out your favorite shoe company uses slave labor?

    • the paper you use is not recycled?

    • the fruit you eat is sprayed with carcinogenic pesticides, or your meat is raised with hormones and antibiotics?

    • your make-up is tested on animals?

    • your Ipod was made in a country with no human rights?

  • What power do you have as a consumer?

    LOTS


  • Consumer Power

    • Raise awareness

    • Boycotts

      • Greenpeace

      • PETA

      • Everyday citizens

  • As a consumer YOU are the demand… without it, there will be no supply (YOU have the power!)

    http://www.youtube.com/watch?v=hGaOQKJik-s


    • http://www.youtube.com/watch?v=PZ29DQvopZo&feature=PlayList&p=7AD946B0878508B7&index=0

    • http://www.youtube.com/watch?v=tJWYWKNdq4Y&feature=PlayList&p=7AD946B0878508B7&index=1

    • http://www.youtube.com/watch?v=OFTjqzqZ3zU&feature=PlayList&p=7AD946B0878508B7&index=2

    • http://www.youtube.com/watch?v=MyMvJ2giDmQ&feature=PlayList&p=7AD946B0878508B7&index=3


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