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With Black Crown, Budweiser Aims to Refresh the Brand

With Black Crown, Budweiser Aims to Refresh the Brand. Leesa Viveiros Nick Layton. Budweiser Becomes Stagnant. Sales drop 6% Change of focus Competitors Corona MillerCoors. New Product Extensions & Marketing Campaigns. Platinum 35 Cents more than #1 selling US beer

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With Black Crown, Budweiser Aims to Refresh the Brand

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  1. With Black Crown, Budweiser Aims to Refresh the Brand LeesaViveiros Nick Layton

  2. Budweiser Becomes Stagnant • Sales drop 6% • Change of focus • Competitors • Corona • MillerCoors

  3. New Product Extensions & Marketing Campaigns • Platinum • 35 Cents more than #1 selling US beer • Bud Light Lime-A-Rita • Facebook

  4. Global Innovations • Bud bottle in China • New innovative beer can lid in Brazil

  5. Black Crown Golden Amber Lager • Introduce January 21st • Revamping the original • More sophisticated crowd/occasions • Many Varieties tested

  6. Questions??? Works Cited • Fletcher, Clementine . “WithBlack Crown, Budweiser Aims to Refresh the Brand.” Businessweek. Web. 12 Jan. 2013. <http://www.businessweek.com/articles/2013-01-10/with-black-crown-budweiser-aims-to-refresh-the-brand#r=hp-ls>. • Robins, Christopher. "Introducing Budweiser "Black Crown": Bow Down Before The King Of Darkness." Gothamist. Web. 12 Jan. 2013. <http://gothamist.com/2013/01/09/budweiser_black_crown_is_your_beer.php>.

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