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Need for a Mission Statement

Need for a Mission Statement. Lewis Caroll through the words of the Cheshire Cat in Alice in Wonderland, "If you don't know where you're going, it doesn't matter which way you go." Indeed!. What Should be in a Mission Statement. "who" your organization is:

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Need for a Mission Statement

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  1. Need for a Mission Statement • Lewis Caroll through the words of the Cheshire Cat in Alice in Wonderland, "If you don't know where you're going, it doesn't matter which way you go." Indeed!

  2. What Should be in a Mission Statement • "who" your organization is: • The Purpose Statement clearly states what your organization seeks to accomplish: Why does your organization exist? What is the ultimate result of your work?

  3. Mission Statement • A Mission Statement should be a one-sentence, clear, concise statement that says who you are and what you do. Period. • Some will say, that the vision and future of the agency has to be indicated. That would be great. But let's get to the basics first. That is the bottom-line. Call it a PR statement if you will, but have a simple, easy to remember and repeat statement that your team can effectively use to lobby on behalf of your organization.

  4. Nutz World Mission Statement • 1. Rule the World2. Get lots of Cookies3. Eat the Cookies4. Get more Cookies5. Eat those Cookies too.

  5. Sample Mission Statements • PEPSI - "Beat Coke" • HONDA - "We will crush, squash, and slaughter Yamaha" • NIKE - "Crush Reebok" • Wal-Mart (1990)"Become a $125 billion company by the year 2000" • Sony (1950's)"Become the company most known for changing the worldwide poor-quality image of Japanese products"

  6. Samples…. • Boeing (1950)"Become the dominant player in commercial aircraft and bring the world into the jet age" • Ford Motor Company (early 1900's)"Ford will democratize the automobile" • Wal-Mart"To give ordinary folk the chance to buy the same thing as rich people." • Mary Kay Cosmetics"To give unlimited opportunity to women." • 3M"To solve unsolved problems innovatively"

  7. Mission Plus Values • Merck"To preserve and improve human life." • Corporate social responsibility • Unequivocal excellence in all aspects of the company • Science-based innovation • Honesty & integrity • Profit, but profit from work that benefits humanity

  8. Mission & Values • Walt Disney"To make people happy." • No cynicism • Nurturing and promulgation of "wholesome American values" • Creativity, dreams and imagination • Fanatical attention to consistency and detail • Preservation and control of the Disney "magic"

  9. Values Statement • Values are beliefs which your organization's members hold in common and endeavor to put into practice. The values guide your organization's members in performing their work. Specifically, you should ask, "What are the basic beliefs that we share as an organization?" • Examples of values include: a commitment to excellent services, innovation, diversity, creativity, honesty, integrity, and so on. Values may include beliefs such as: "Eating vegetables is more economically efficient and ecologically responsible than eating beef." (Vegetarian Association)

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