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The Phoenix Principle: Creatin g Superior Results Every Time

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The Phoenix Principle: Creatin g Superior Results Every Time. Adam Hartung.  2012 Adam Hartung . Which of these companies do you think is most likely to double revenue in the next 5-10 years?. 2. 3. 4. 1. Boeing NBC/Universal Caterpillar Apple.  2012 Adam Hartung .

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Presentation Transcript
slide1

The Phoenix Principle:

Creating Superior Results

Every Time

Adam Hartung

2012 Adam Hartung

slide2

Which of these companies do you think is most likely to double revenue in the next 5-10 years?

2

3

4

1

Boeing

NBC/Universal

Caterpillar

Apple

2012 Adam Hartung

slide3

Which of these companies do you think is mostlikely to fail in 5-10 years?

2

3

4

1

AT&T

Microsoft

3M

Facebook

2012 Adam Hartung

slide4

Apple has demonstrated that focusing on unmet needs is very successful

2012 Adam Hartung

 2009 Adam Hartung

slide5

More successful than focusing on defending & extending the old business

Source: The Bloor Group

 2009 Adam Hartung

2012 Adam Hartung

slide6

Growthincreases value

 2009 Adam Hartung

2012 Adam Hartung

slide8

And defending your core can be problematic, even in growth markets

2012 Adam Hartung

 2009 Adam Hartung

slide9

Our 14 year study on business success surprised us

Core

Focus

Leadership

Overcoming Lock-in

2012 Adam Hartung

slide10

Long ago…

2012 Adam Hartung

slide11

Kodak sustained growth with many new products designed to defend & extend amateur film sales

 2009 Adam Hartung

2012 Adam Hartung

slide13

But Kodak missed the market shift entirely

THIS

VS THIS

2012 Adam Hartung

slide14

Leaders are put at risk by market shifts

with superior returns going to adapters

VS

2012 Adam Hartung

slide15

Revenue growth is all that matters

The Phoenix Principle

Be future-oriented

Obsess about competitors

Disrupt yourself

Create and maintain white space

2012 Adam Hartung

slide16

15% of current market leaders turn over every 3-5 years.

Environmental change means opportunity

2012 Adam Hartung

slide18

Step 2 – Invest in attacking traditional lock ins

Industry

Lock-in:

Customers care about the quality of analog music

Industry

Lock-in:

Customers want laptops for portability

2012 Adam Hartung

slide22

The Phoenix Principle for superior rates of return

Investfor the future,

notfrom the past

Focus on competitors,

not customers

Be disruptive,

not sustaining

Manage inWhite Space to innovate

2012 Adam Hartung

slide23

Contact Information

Keynote Speaker

Growth Workshops

847.726.8465

www.adamhartung.com

[email protected]

2012 Adam Hartung

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