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Fear of a Cord Cutting Generation

March 4 th , 2013. Fear of a Cord Cutting Generation. http://news.yahoo.com/fear-cord-never-generation-150940049.html. http://www.theatlanticwire.com/technology/2012/10/great-entertainment-divide-cord-nevers-vs-cord-clingers/58111/. The TV Viewing Preferences of a New Generation.

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Fear of a Cord Cutting Generation

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  1. March 4th, 2013 Fear of a Cord Cutting Generation http://news.yahoo.com/fear-cord-never-generation-150940049.html http://www.theatlanticwire.com/technology/2012/10/great-entertainment-divide-cord-nevers-vs-cord-clingers/58111/

  2. The TV Viewing Preferences of a New Generation - Generational shift in the way young people view their video entertainment - Large Cable service providers “Concerned” about “Cord-Cutting” trend - Cable companies traditionally rely on “hooking” young customers on the 500+ channels their parents provided - The Internet has increasingly become a disruptive technology within the video entertainment market - Newly coined term “Cord-Nevers” refers to the youthful demographic that never paid for the large cable bundle and never will - While “Cord Cutters” are an increasing (but measurable) demographic, “Cord-Nevers” are a difficult number to track, this scares cable companies

  3. Cord-Cutters vs. Cord-Clingers, What’s Really at Stake Here? - Cable companies report flat growth in recent year over year reports, Cord-cutters are keeping up with the number of Cord-Clingers - According to Nielsen studies, Americans 12-34 are spending less time in front of the TV - Cable companies require high subscription rates as it’s the basis of the entire commercial revenue stream foundation; less advertising money, less shows = less overall revenue - Cable companies believe that one this cord-cutting generation will eventually increase their earnings and purchase traditional cable packages - Standalone High-speed data subscriptions are now on par with new full “bundle” subscriptions

  4. What are the alternate options? • Netlix-$7.99 • Basic Cable-$79.99 • HBO- $81 • Hulu - $7.99 • Youtube

  5. Questions • How do you watch TV? Do you watch “Channels” or “Shows”? • How does “Bundling” allow cable providers to offer 500+ channels? • Are you a “cord-cutter”, “cord-clinger” or “cord-never”? Why? • What are your favorite “alternative options” to cable? http://news.yahoo.com/fear-cord-never-generation-150940049.html http://www.theatlanticwire.com/technology/2012/10/great-entertainment-divide-cord-nevers-vs-cord-clingers/58111/

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