gs1 databar 2010 program barcodes identification business unit august 2007
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GS1 DataBar 2010 Program BarCodes & Identification Business Unit August 2007

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GS1 DataBar 2010 Program BarCodes & Identification Business Unit August 2007 . Presentation Agenda. Introduce GS1 DataBar™ [formerly called Reduced Space Symbology (RSS)] GS1 Decision on GS1 DataBar GS1 DataBar comparisons to EAN/UPC and EPC Business Case for GS1 Adoption

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presentation agenda
Presentation Agenda
  • Introduce GS1 DataBar™ [formerly called Reduced Space Symbology (RSS)]
  • GS1 Decision on GS1 DataBar
  • GS1 DataBar comparisons to EAN/UPC and EPC
  • Business Case for GS1 Adoption
  • GS1 DataBar 2010 Program
introducing the gs1 databar family

GS1 DataBar

Truncated

GS1 DataBar

Limited

GS1 DataBar

Stacked

Introducing the GS1 DataBar Family

POS Symbols

GS1 DataBar

Omnidirectional

GS1 DataBar Stacked

Omnidirectional

GS1 DataBar

Expanded

GS1 DataBar

Expanded Stacked

make gs1 databar a global open standard
Make GS1 DataBara Global, Open Standard

GS1 Board and General Assembly agreed:

“The GS1 DataBar and *GS1 Application Identifiers

shall be available in all trade item scanning systems beginning Jan 1, 2010.”

* GS1 Application Identifiers are the collection of around 100 data

elements defined for use by GS1 for use inside bar codes and EPC tags

who supported the gs1 databar task force
Who Supported the GS1 DataBar Task Force?

CPG MFG

Healthcare MFG

GS1

Trade Assoc

Retailer

how does gs1 databar compare to ean upc
How does GS1 DataBarcompare to EAN/UPC?

GS1 DataBar, the next-generation bar code, carries over 100 different bar code data elements like serial or lot numbers, expiration dates, & measurements

Our first generation bar code (EAN/UPC)…

Retailers: “EAN/UPC only carries GTIN”

ean upc and gs1 databar point of sale symbols data size comparisons

GS1 DataBar

Omnidirectional

GS1 DataBar

Stacked Omnidirectional

EAN/UPC and GS1 DataBar Point-of-Sale Symbols: Data - Size Comparisons

Same Data,

Less Space

Manufacturers:“It’s too large for many packages”

GTIN

GTIN/Price/Weight

EAN-13

Symbol

Area

More Data,

Same Space

GS1 DataBar Expanded

GS1 DataBar

Expanded Stacked

GTIN + Serial #

GS1 DataBar Expanded

GS1 DataBar Expanded Stacked

gs1 databar adoption business case
GS1 DataBar AdoptionBusiness Case

Utilizing GS1 DataBar labels generates an annual operating savings at retail of over $2.32 million in produce and $2.33 million in meats for an average 100-store chain.

GS1 DataBar accuracy generates an annual reduction in shrink dollars of over $7.3 million for an

average 100-store chain.

A 100-store chain that upgrades to GS1 DataBar will gain over $4.2 million in savings during the first year.

Source: GS1 US Study

Benefit Areas

  • Enable category management and control of a number of products not able to support a standard bar code due to size of packaging.
  • Better control of inventories, shrinkage, and product recalls.
  • Better control over products exceeding their expiry dates
  • Enable scanning of fresh food products (i.e. produce) reducing key punch errors, allowing for self check out options, and supplier identification.
business case application considerations
Business CaseApplication Considerations
  • Meat, produce, deli, bakery
    • Shrink management, category management
    • More data, small symbols
    • Global identification migration
  • Retail pharmacy
    • More data, small symbols
    • Dual inventory reduction
  • Consumer products
    • Small or hard to mark products
    • Replace low performing, truncated symbols
    • Increase consumer communication
  • Coupon Issue (USA)
  • Other (books, periodicals)
business case macro considerations
Business Case Macro Considerations
  • Implementation Divergence Avoided
    • Retail Point-of-Sale Systems (all categories)
    • Manufacturer dual inventories for different markets
    • Category management (fresh food)
  • Timing Compromise Needed
    • Now: Early adopters need scanner performance return
    • Later: Late adopters need scanner life cycle return
    • Compromise: 2010
  • Scanner versus Back Office Systems
    • Application standards changes (new data, new key) will be justified through individual business case and standards WGs (Global-Fresh Foods, US-Coupons)
    • GTIN-8, GTIN-12, & GTIN-13 supported at this stage
gs1 databar capable scanner projection
GS1 DataBar Capable Scanner Projection

Most scanners shipped

for the last 4 years

are GS1 DataBar capable

85%

60%

Most scanners shipped

in the last 7 years

are upgradeable for

GS1 DataBar

2010

2006

Source: GS1 Global Symbology Committee

& GS1 Japan Surveys. Estimates +/-5%

next steps
Next Steps

GS1 to support five development areas

  • Marketing, education, and communication
  • Fresh Foods Identification Work Group
  • GS1 MO, Retailer, & Manufacturer implementation
  • Measure scanner readiness for Top 100 retailers
  • Serialized bar code printing research
gs1 databar program 2010 the big picture

GS1 Board Decision Announced

We begin with…

Planning &

Development

Jan

2006

Jan

2008

Jan

2009

Jan

2010

Jan

2007

Deployment &

Measurement

We proceed with…

We Are Here! 39 months until 2010

GS1 DataBar Program 2010 The Big Picture
gs1 databar homepage
GS1 DataBar Homepage

http://www.gs1.org/databar

gs1 databar starter kits
GS1 DataBar Starter Kits

http://www.gs1.org/starter_kits

gs1 databar buyers guides
GS1 DataBar Buyers Guides

http://www.gs1.org/buyers_guides

gs1 databar program 2010 roadmap
GS1 DataBar Program 2010 Roadmap

Global Forum occurs in Feb each year

General Assembly (GA) occurs in May each year

gs1 databar program 2010 roadmap1
GS1 DataBar Program 2010 Roadmap

Join

This

Team

To join this GS1 DataBar 2010 Project, send a mail to:

[email protected] or

GS1 DataBar Program Manager: Greg Rowe – [email protected]

  • Problem Statement
    • GS1 DataBar Implementation Steps are different for different groups
    • For each group, we need sound advice step-by-step
    • We want advice to be consistent across GS1 MOs and retailers
  • Objectives
    • Address audience specific impact of GS1 DataBar 2010
      • Industry Executives & GS1 MO
      • Retailers
      • Manufacturers
    • Harmonize MO and retailer approaches to adoption
    • Build momentum for adoption
  • Problem Statement
    • RSS, Reduced Space Symbology, is a development name for a symbol destined to become a household word.
    • RSS is a term for Web document transfer
    • There is no deliberate GS1 relationship in the name
    • The current name tells ½ the story.
  • Objectives
    • Make name a household word like EAN or UPC
    • Ensure availability of term for GS1 use
    • Help users reach GS1 by building GS1 name recognition
    • Ensure name is not associated with one benefit of the symbol (small size) while ignoring the other (more data)
gs1 databar program 2010 roadmap2
GS1 DataBar Program 2010 Roadmap

Join

This

Team

To join this GS1 DataBar 2010 Project, send a mail to:

[email protected] or

GS1 DataBar Program Manager: Greg Rowe, [email protected]

  • Objective: We see a world where fresh food product ID:
    • Provides shrink reduction & category management tools used in the “center store”
    • Allows manufacturers to mark once, ship to all
    • Allows grocers to have compatible systems across borders
    • Allows backward compatibility with PLU for seamless migration
  • Scope
    • Unite regional/national product identification initiatives
    • Present the Board with the business case for global adoption
    • Approve standards and roadmap for deployment
gs1 databar program 2010 roadmap3
GS1 DataBar Program 2010 Roadmap

Join

This

Team

To join this GS1 DataBar 2010 Project, send a mail to:

[email protected] or

GS1 DataBar Program Manager: Greg Rowe, [email protected]

  • Problem Statement
    • Users do not know what software and hardware works
    • GS1 MOs do not know what to recommend
    • Vendors do not want delayed purchasing decisions
  • Objectives
    • Determine approach to showing what works
    • Publicize the results and speed adoption
gs1 databar program 2010 roadmap4
GS1 DataBar Program 2010 Roadmap
  • Problem Statement
    • GS1 and its users now have a clear direction from the Board
    • Need a way to measure industry readiness
    • Many retailers have GS1 DataBar-ready scanners but do not know it
    • GS1 has no tools to show them how to determine readiness
  • Objectives
    • Assess retailer scanner system readiness
    • 70% of Top 100 retailers scanners ready (May 2007)
    • 80% (May 2008)
    • 90% (May 2010)

Join

This

Team

To join this GS1 DataBar 2010 Project, send a mail to:

[email protected] or

GS1 DataBar Program Manager: Greg Rowe, [email protected]

gs1 databar program 2010 roadmap5
GS1 DataBar Program 2010 Roadmap
  • Problem Statement
    • Application Identifiers not implemented broadly yet
    • Need mechanism to ensure scanners/readers
      • Process AIs according to GS1 rules
      • Change when the standards change
  • Objectives
    • Test the plausibility of developing reference software for scanning and reading systems to make them compliant and keep them that way
gs1 databar program 2010 roadmap6
GS1 DataBar Program 2010 Roadmap
  • Problem Statement
    • Worst case scenario for bar code printing
    • Potential cost increase for marking
    • Need improved solution provider links
  • Objectives
    • Develop a list of industry stakeholders
    • Understand the technology
    • Understand the pros and cons

Join

This

Team

To join this GS1 DataBar 2010 Project, send a mail to:

[email protected] or

GS1 DataBar Program Manager: [email protected]

gs1 member organization and retailer summary
GS1 Member Organizationand Retailer Summary
  • Now - Jan 2008:
    • Appoint a Project Lead
    • Engage each other
    • Share information with leadership
    • Support GS1 DataBar Starter Kit (early adopters)
    • Integrate GS1 DataBar 2010 into HW/SW buying criteria
  • January 2007 - Dec 2007:
    • Assess and report scanner readiness
    • Develop retailer specific GS1 DataBar 2010 project
manufacturer summary
Manufacturer Summary
  • Now - December 2007:
    • Engage Serialized Bar Code Printing WG
    • Engage Fresh Foods ID WG (Fresh Food suppliers)
    • Integrate GS1 DataBar 2010 into HW/SW buying criteria
  • Now - 2009
    • Assess product packaging where panel space for consumer communications is an issue
    • Identify all products where EAN/UPC symbols have been printed below specifications
    • Assess, by market, when design changes are planned and make decisions about using GS1 DataBar
slide30

Contact Details

Greg Rowe

GS1 DataBar Program Manager

GS1 BarCodes & Identification

P +1 (609) 658-2309 (US)

F +1 32 2 788 7899 (BE)

E [email protected]

Address

Avenue Louise, 326

BE 1050 Brussels, Belgium

GS1 BarCode Helpdesk +322 788 7842

E [email protected]

W www.gs1.org

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