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TV Evolution From the Linear Past to the Non-Linear Future

TV Evolution From the Linear Past to the Non-Linear Future. Horia Cazan. Is the future of TV in doubt?. it took something like half-a-century before a car had stopped looking like horse-drawn carriage. Is the future of TV in doubt?.

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TV Evolution From the Linear Past to the Non-Linear Future

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  1. TV EvolutionFrom the Linear Past to the Non-Linear Future HoriaCazan

  2. Is the future of TV in doubt? • it took something like half-a-century before a car had stopped looking like horse-drawn carriage

  3. Is the future of TV in doubt? • Similarly, early TV’s often looked like some odd amalgam of sitting room furniture and a radiogram • it then took another generation to pass before colour was added • and another until HD was added

  4. Is the future of TV in doubt? • Linear is the way we watch broadcast TV, where there is a constant stream flowing past us and we have a simple binary choice to watch it or not

  5. Is the future of TV in doubt? • Non-linear is recorded TV where we dip into a pool of content and choose what to watch and the order in which we watch it • this is what happens when we record stuff on our PVR, visit YouTube,installBoxee, go to TVR Plus or use the iPlayer catch-up services.

  6. Is the future of TV in doubt? • Traditional Television are able to create top content by the very best creative teams • even if they have to do battle with major global players like Apple and Google for platform space, their content should remain king • For the time being at least it seems TV companies are playing catch-up

  7. Is the future of TV in doubt? • TV has joined the internet, a medium that evolves in months a years rather than years and decades • The Internet pioneers are making the early ground, not TV stalwarts • The speed of change is far, far quicker than anything they have experienced before • TV is playing against companies who are comfortable working at that speed • TV must adapt or die

  8. Technology, stupid • Screen everywhere (flexible displays, printable displays)

  9. Technology, stupid • Screenless display (Free-space display, Virtual retinal display, Bionic contact lens)

  10. Technology, stupid • 4G (Mobile broadband, mobile TV, Interactive TV) • 2002, strategic vision for 4G (ITU) • 2005, WiMax in South Korea by KT • 2007, NTT DoCoMo, 100Mbps/1Gbps (moving/stationary) • 2008, Viviane Reding suggested re-allocationof 500-800MHz to WiMax • 2008 first WiMax phone, HTC Max4G • 2012 WiMax by Vodafone in Romania

  11. The Future Of Television is… • Video will be everywhere • Walls, ceilings, floors, tables (Blade Runner) • Every TVis connected • Infinite channelworld • Targetedadvertising

  12. The Future Of Television is… • Humans think images • TV networks will be replaced with content aggregation and content delivery • Media will be delivered everywhere • On mobile devices • On ceiling • On walls • In all social mediaenvironment

  13. The Future Of Television is… • CISCO survey in feb. 2011, before the OTTCon • San Jose, March 2011 • Channels will go away • Remote will be replaced with better interfaces • Screens everywhere • Ads is history (DVR + cheap subscription) • Consumers will get involved • Watch together, virtually • Your content follows you • Creation goes viral

  14. Bibliography- The Wooster Blog- Non-linear Video, A cross-platform interactive video experience - Robert Seeliger, Christian Räck, Dr. Stefan Arbanowski, CONTENT 2010 : The Second International Conference on Creative Content Technologies - Patrick Barwise speech - Oxford Media Convention, guardian.co.uk, Changing Media Summit 2011- The race to dominate the future of TV, Bringing TV to Life, Issue II, Francesco Venturini, accenture- CISCO survey in feb. 2011, before the OTTCon

  15. Thank you!

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