1 / 5

AD Personalization

AD Personalization. Image Personalization. What would you think if you saw your picture and your name in a random advertisement? New way to advertise…. Personalization Matters. According to “Put Your Customer in the Ad !”, personalizing an AD gets a better response every time. Elf Yourself

rane
Download Presentation

AD Personalization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AD Personalization

  2. Image Personalization • What would you think if you saw your picture and your name in a random advertisement? • New way to advertise…

  3. Personalization Matters • According to “Put Your Customer in the Ad!”, personalizing an AD gets a better response every time. • Elf Yourself • What do you think OfficeMax could have done to make Elf Yourself be more consciously associated with OfficeMax?

  4. How Far is too Far? • CBS’s Person of Interest • What do you think of this interactive billboard? Cool? Creepy? • Future of Advertising? • Since CBS already has that interactive billboard on Broadway, how likely is it that the futuristic advertisements will become a reality?

  5. References "Put Your Customer in the Ad!" Neuromarketing. Roger Dooley, 24 Jan. 2012. Web. 17 Apr. 2012. <http://www.neurosciencemarketing.com/blog/articles/image-personalization.htm>.  "Social Personalization and the Doppelganger Effect." Neuromarketing. Roger Dooley, 1 Feb. 2012. Web. 17 Apr. 2012. <http://www.neurosciencemarketing.com/blog/articles/social-personalization-and-the-doppelganger-effect.htm>.

More Related