Stomping Butts In Hollywood. Why are we so concerned about Hollywood?. Films continue to suggest that smoking is cool, refreshing and popular , indirectly persuading children to start smoking. While Smoking In The Movies Doesn’t Sell Tickets – Smoking In The Movies
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concerned about Hollywood?
smoking is cool, refreshing and
popular , indirectly persuading
children to start smoking.
Sell Tickets – Smoking In The Movies
Does Sell Cigarettes.
Independent Researchers Agree
“We believe that most of the strong, positive images for
cigarettes and smoking are created by cinema and television.
We have seen the heroes smoking in ‘Wall Street’, Crocodile
Dundee’, and ‘Roger Rabbit’. Mickey Rourke, Mel Gibson,
and Goldie Hawn are forever seen, both on and off the screen
with a lighted cigarette. It is reasonable to assume that films
and personalities have more influence on consumers than a static
poster of the letters from a B&H pack hung on a washing line
under a dark and stormy sky. If branded cigarette advertising is
to take full advantage of these images, it has to do more than simply
achieve package recognition – it has to feed off and exploit the image source”
1989 Phillip Morris Market Research Study
because children will see the
films, take the influences with
them and begin smoking habits
that will last their entire lives,
many of which will be shortened
due to tobacco use.
from placing products in movies.
but there are lots of other ways they
can pay out in the hopes that there
will be product placement in the
movie. Can you think of some ways
the tobacco companies might use to
get their products in the movies?
to use their product in the movie.
Send out free cigarettes or tobacco
products to the set for the actors to use.
products placed in movies?
doesn’t sell tickets – Smoking
In the movies does sell
Association research, 50 percent of
PG-13 films contained tobacco, and
of the films that do contain tobacco,
82 percent included smoking by the
lead actors, whom the organization
contends most influence kids to smoke.
“Smoking is being positioned as an
unfashionable, as well as unhealthy,custom.
We must use every creative means at our
disposal to reverse this destructive trend.
I do feel heartened at the increasing number
of occasions when I go to a movie and see a
pack of cigarettes in the hands of a leading lady.
This is a sharp contrast to the state of affairs
just a few years ago when cigarettes rarely
showed up in cinema. We must continue
to exploit new opportunities to get cigarettes
on screen and into the hands of smokers”.
has also placed their products in
Cartoons? And who do you think
watches those cartoons?
seconds smoking was shown in
the following movies…
Anastasia smoking was shown seconds
Alice in Wonderland seconds
movie smoking was
shown a total of
a total of
total of seconds.
“Film is better than any commercial that
has been run on television or in any
magazine, because the audience is totally
unaware of any sponsor involvement.”
“Recently there have been a number of
High-visibility feature films in which one
Or more of the central characters smoke
A particular brand of cigarettes. This has
Been happening because cigarette
Manufactures have been paying for the
can do to encourage Hollywood
to decrease smoking in movies?
Notices in video/DVD rentals
Movie reviews in school paper
Movie reviews in local paper
Palm cards in video/DVD rentals
when they see someone in the
movie smoking or watch only movies that don’t have smoking
Produce slides which can be played
before a movie starts.
Slides may contain strong anti-
tobacco warnings and/or
provide “truth” – Smoking in the
Movies does not portray reality.
writing campaign or use their
own business reply cards to mail
back a pro health message rather
than using tobacco advertisements).