Positioning: The battle for Your Mind . Authors: Al Ries . Jack Trout Review of book by Ajay K. merchant. INTRODUCTION. Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is you position the product in the mind of the prospect.
Authors: Al Ries . Jack Trout
Review of book by Ajay K. merchant
3. The Low-Price Creneau: Exxon office system with Qwip.
Rules when to use the house name:
The Monsanto Approach:
In the business of corporate positioning, the perception of leadership is
something you can cash at the bank.