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Multimedia Wireless System 41 GHz

Multimedia Wireless System 41 GHz. The broadband solution for local loop access Pricing Strategy. Objectives. Demonstrate the super value of MWS 41 GHz by Thomson Multimedia and Thales High Quality system Deliver full range of services such as VoD, Fast Internet, Digital Tv Broadcast…

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Multimedia Wireless System 41 GHz

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  1. Multimedia Wireless System 41 GHz The broadband solution for local loop access Pricing Strategy

  2. Objectives • Demonstrate the super value of MWS 41 GHz by Thomson Multimedia and Thales • High Quality system • Deliver full range of services such as VoD, Fast Internet, Digital Tv Broadcast… • Low cost of equipment, installation and maintenance • Market • MWS is aimed at providing broadband in the local loop for residential users • Triple play offer to residential mass market • Operators are price sensitive • Focused on debt reduction and low cost infrastructure expansion for fast ROI • MWS pricing • A low cost complementary Broadband access technology for low to medium density areas

  3. Terms and definitions used • Cost and price • Cost: Industrial transfer price to the GIE (equivalent to CPP) • Price / Operator price* : Transfer price from the GIE to the MSO • Cost x 1.33 for CPEs • Cost x 1.45 for Base station and Headends • Subscriber price : Selling price to the subscriber • Operator price x 1.15 • Exchange rate 1€ = $ 0.9 • HHP: Household Passed • Potential subscribers taking into account the line of sight constraint * Current value

  4. Agenda • MWS 1st Generation • MWS 2nd Generation • Deployment 2nd Generation • Cost Comparison • Other

  5. To be confirmed Cost for 1st Generation solution : CPE • CPE (Operator price if produced per 100 batch) • ODU : € 2830 • NIU : € 2990 • Total CPE : € 5820

  6. Operator Price for 1G solution : Base Station • * Without installation Cost • ** Does not include Pylon

  7. Typical pricing for 1G solution: Total

  8. Agenda • MWS 1st Generation • MWS 2nd Generation • Deployment 2nd Generation • Cost Comparison • Other

  9. 2nd Generation price estimation : CPE

  10. 2nd Generation Operator Price Estimation : Base Station

  11. Base Station Price Evolution per configuration Nb : Pylon and Installation cost not included

  12. Agenda • MWS 1st Generation • MWS 2nd Generation • Deployment 2nd Generation • Cost Comparison • Other

  13. Market segmention • Low infrastructure countries • Complete offer • New Entrant • Substitution technology • Telcos • Expansion with new offer • Cable MSOs • Low cost expansion towards Rurban area • Same level of services • Opportunity to access new market at lower cost Premium Target

  14. Conflans (1100) Cesson (1800) Paris (>13000) The Rurban Area • Medium density area from 200HH/Km² to 1600 HH/Km² • Residential • Individual houses or Small buildings • Usually Unwired zone • Not economically profitable for cable MSO • High investments in regards to possible revenues • Need low cost solution Usually Wired (Cable, Short Length ADSL,FTTB…) Usually Unwired RURBAN 150 1600 HH/Km²

  15. The Rurban Area (2) Source: Analysys Cable HHP : UK=51%; France=32%; Germany = 86%; Italy = 5% Source: OECD

  16. Rurban: Typical deployment • Cell size : 2.5 Km radius = 20 km² • Density : 800 HH per Km² • Line of sight coverage: 60% on 4 Sectors • Adressable market per Base Station: 7800 HHP • Services: • 48 Tv programs (12 per RF) • 512 Kbps downstream data rate • INA sollicitation 1/8 • Not taken into account Broadband link to the base station, civil works and installation cost

  17. Rurban: Typical deployment (2) Price per HHP increases with the necessity of additional equipment Investment directly related to the number of subscribers

  18. Typical deployment for Conflans Ste-Honorine (1100 HH / Km²)

  19. Typical deployment for Conflans Ste-Honorine (1100 HH/Km²) (2)

  20. Agenda • MWS 1st Generation • MWS 2nd Generation • Deployment 2nd Generation • Cost Comparison • Other

  21. Competing Technologies: Figures at a glance

  22. Price Comparison Source xDSL and Cable : Unterberg 2001 MWS Calculation: See Slide 31

  23. High Cost, Complete Offer Low Cost, Complete Offer Low Cost, Limited Offer MWS, cable and ADSL comparison Cable € 2 000 Infrastructure Cost per user MWS € 1000 ADSL VoIP Fast Internet Broadcast TV Low bitrate TV Video Streaming Level of Service

  24. Competitive advantages of MWS 41 GHz Complete independent infrastructure Not submitted to incumbent’s technological choices No QoS problems due to infrastructure sharing Very high data rate system Up to 512 Mbps downstream per sector Full Service System Provides Fast Internet, VoD, VoIP, IDTV… Investment directly related to revenues Low lump Investment, mostly incremental Fast Installation Few days needed to cover large area Low cost solution Competitive equipment pricing Low installation and maintenance cost

  25. Agenda • MWS 1st Generation • MWS 2nd Generation • Deployment 2nd Generation • Cost Comparison • Other and Annexes

  26. Consideration for the future • Multichannels Tx/Rx antennas • Less Outdoor Radio Boxes • Futures compression capabilities • More Channels per RF channel • INA • Transina : Included in the INA or Separate machine able to distribute to many INAs • Synthetiser included • Lower cost of ownership • Equipment regrouped at the base station • Lower maintenance cost

  27. Operator price for 1G solution: Base Station • Thales Communication • Tx / Rx Antennas : Price per module € 8’200 • 3 Tx per sector (1 TV – 1 Internet – 1 redundant) • 2 Rx per sector (1 Return Channel – 1 redundant) • Transina : € 29’000 • Sub Total 4 sectors :€ 193’000 • 2 sectors : € 111’000

  28. Operator price for 1G solution: Base Station (2) • Thales Broadcast and Multimedia • Outdoor radio Box (1 per sector): € 13’415 • Tx / Rx Management software: € 12’040 • Synthetiser OL for Transina : € 24’390 • Pylon: Depends on topology of land € - • Inverter : € 9’500 • Hub Ethernet : € 610 • Cables : € 7’620 • Rack 19 Indoor: € 12’810 • Sub Total 4 sectors : € 120’630 • Subtotal 2 sectors : € 93’800

  29. Operator price for 1G solution : Base Station (3) • Nextream • INA with 4 Rx cards (with QPSK modulation): € 42’000 • ISM : € 20’100 • Sub Total : € 62’100 • Total Operator price for 1G Base Station (4 sectors) • € 375’730 + Pylon • 2 sectors : € 266’900 + Pylon • Not included installation and civil works

  30. Calculation Detail 2nd generation

  31. MWS: Calculation for Slide 22 • Service • 48 programs • 12 Per RF channels, 4 RF per sector ie 4 Tx antennas at € 3’500 each • 512 Kbps Downstream data rate per user • 100 users: 1 INA – 1 Tx antenna per sector • 500 users: 2 INAs – 1 Tx antenna per sector • 1000 users: 3 INAs – 1 Tx antenna per sector • Antennas • 6 Tx Antennas per sector (4TV, 1 Data, 1 Redundant) • 2 Rx Antennas per sector (1 RC, 1 Redundant) • 2 Radio Boxes per sector (€ 6’000 each) • Installation cost • Base station: 50% of price of equipment • CPE: € 120 • Broadband link per base station: € 60’000 • Others: see previous slide

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