1 / 27

Partnering with Microsoft in Local Government

Partnering with Microsoft in Local Government. Sue Johnston Government Industry Manager Jane Mackarell Industry Marketing Manager. Agenda. Market overview & research The citizen services platform opportunity Partner readiness & marketing campaigns Partner commitments. 1,200. 18,500.

ranae
Download Presentation

Partnering with Microsoft in Local Government

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Partnering with Microsoft in Local Government Sue Johnston Government Industry Manager Jane Mackarell Industry Marketing Manager

  2. Agenda • Market overview & research • The citizen services platform opportunity • Partner readiness & marketing campaigns • Partner commitments

  3. 1,200 18,500 10,000 7,000 27,000 ? 20,000 1,500 No. of Councils No. of PC’s Local Government in Australia • 615 Councils and Shires across Australia. • Complex business model. • Procurement aggregated through association arrangement. • In FY08/09 Local Government spend estimated between • $1B-$2B (Aus) Gartner June 2008 35 76 143 69 152 79 29

  4. Local Government Market Size • IT Spending by Segment • 100% = $1.5B (AUS) • Software Spend 22% = $330M (AUS) • Services Spend 43% = $645M (AUS)

  5. Today's reality is… Budget Availability Delivery Timelines $ Staff Availability Expectations

  6. Today's reality is… There has been an evolution of expectation • Citizens now expect… • Responsive service delivery • Integrated portfolio of services • Efficient, multi-channel communication • Elected officials now expect… • Responsive service delivery • Actionable analytics • Reliable transactional information

  7. Market research – current capability

  8. Market research - capability effectiveness

  9. Business process – capability alignment

  10. Local Government focus areas – FY09

  11. Citizen Service Platform

  12. Citizen Service platform structure

  13. Citizen Service core platform capabilities Citizen Service Platform Live – Platform Citizen Interaction and Cloud Services MOSS - Unstructured Data and Collaboration CRM – Structured Data and Business Entities

  14. Citizen Service extended platform capabilities OCS Communications System Center Server Management Citizen Service Platform Live – Platform Citizen Interaction and Cloud Services MOSS - Unstructured Data and Collaboration CRM – Structured Data and Business Entities Forefront Security BizTalk Integration VistaDesktop Services Performance Point Performance Management

  15. What do the templates offer? Customers Partners Relevance Help show our customers what our technology can deliver, and how it meets the ever-changing challenges they face Speed Customers can use the templates to bring some initial goals into production quickly Skills With the source code, they help to educate our partners on how to deliver these solutions on our platform Demonstration Give our partners a platform to demonstrate the value of their solutions

  16. Citizen Service platform portal Visitor Citizen Civil Servant Politician Politician’s Dashboard

  17. Local Government focus areas – fy09

  18. Ed MooreNational PS Sales Manager Greater Microsoft sales coverage – local government Ben PlaceSales Engagement ManagerQLD / NT Warren BaileySales Engagement Manager NSW/ ACT Ken RankinSales Engagement Manager VIC & TAS Michael LeungGov QLD & NT Ellis SpoonerAccount Manager – National Health Paul HutchingsAccount Manager – K12 National Edu Liam RidgewayAccont Manager – K12 National Edu Yin Teng SeeAccount Manager – NSW Gov Anita MalhotraAccount Manager – Vic & Tas Gov TBHAccount Manager ACT/ WA,/SA

  19. Citizen Service platform campaign TO PARTNER Partner Conference – local Govt session Partner and Sales Readiness Training – Citizen Service - NOVEMBER To Partner Local Govt P2P Networking Nights, 5 cities – access templates, nominate pilots - SEPTEMBER Citizen Service Partner marketing support TO CUSTOMER/THROUGH PARTNER LGTS Victoria Conference – awareness activity - AUG Coffs Harbour IT Conference – awareness activity – NOVEMBER Citizen Service Platform Campaign – MOSS external adaptor offer; partner offers; showcase reference sites. TO CUSTOMER/ THRU’ PARTNER Gordon McKenzie – WW lead customer visits Partner led demand generation, using MDF 3 X Pilots identified; case studies generated

  20. Licensing optimisation – Q2, Q3 • To customer campaign to simplify how to buy in local Government • Supporting materials, training and guidance for partners re government licensing – including material for new licensing program, Open Value for Government

  21. Business intelligence in government Q1/Q2

  22. Information management (BPO) Q2 • MDF available for partners to generate demand in local government • Branding and exposure support for Microsoft Gold Partners at RMAA conference, Sydney, September • Partner technical readiness and sales and marketing training support • Messaging support for relevance to local government customers

  23. Local Govt marketing activity – all up Partner and Sales Readiness Training – Citizen Service Partner Conference – local Govt session To Partner\IT Pro Citizen Service Partner marketing support Info Management Partner marketing support Local Govt P2P Networking Nights Partner Public Sector Recruit & How to Buy Kit CAMPAIGN BASED ACTIVITY LGTS Victoria Conference Information Management (BPO aligned) Citizen Service Platform Campaign – MOSS offer TO CUSTOMER/ THRU’ PARTNER RMAA Sydney, Conference Coffs Harbour IT Conference UC & Mobility in Govt Govt BI roundtables How to buy for Public Sector BUSINESS AS USUAL ACTIVITY Public sector data profiling – improve contact data to reach customers – Depth and Breadth, BDM customers BUSINESS AS USUAL Government Industry Website Update – Public Safety & National Security, Local Govt, Defence, citizenship Government Case Studies - Written and Video Quarterly Government Newsletters Local Government Platform Vision collateral

  24. Microsoft resources for partners • Partner networking nights • Partner readiness • Partner marketing and sales support • Case studies • POC funds for Citizen Service reference sites • Messaging support for industry and non-IT audience • Event alignment • Umbrella branding, booth support at 3rd party external events • Industry association partnerships and alliances • Speaking slots at Microsoft led events • Industry Web sites – partners can be profiled

  25. Partner commitments • Align with Microsoft sales teams – greater coverage in local government in FY09 • Email localgov@microsoft.com • Contact your PAM to build a government industry plan into your PSP • Attend the Partner 2 Partner Networking nights for Citizen Service Platform in September • Attend the Partner training for Citizen Service Platform in November

  26. Questions & Answers

More Related