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Markus’ Model of the Self. Self-Schema - What is it? Markus (1977) - Study 1 Me not me ratings Me not me latencies Behavioral Evidence Predicting Likelihood of behavior Study 2 - false feedback study Self-Schemas and processing information about others - Markus, Smith, and Moreland (1985).

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markus model of the self
Markus’ Model of the Self
  • Self-Schema - What is it?
  • Markus (1977) -
    • Study 1
      • Me not me ratings
      • Me not me latencies
      • Behavioral Evidence
      • Predicting Likelihood of behavior
    • Study 2 - false feedback study
  • Self-Schemas and processing information about others - Markus, Smith, and Moreland (1985)
markus model cont
Markus’ Model (cont.)
  • The Working Self-Concept - Markus & Kunda (1986)
  • Possible Selves - building blocks for self-schemas
    • How you
      • Hope to be
      • Expect to be
      • Fear to be
    • Importance of Balance
      • Study of Juvenile Delinquents
  • Culture and the organization of the self
self esteem
Self-Esteem
  • Self-Esteem and self-clarity
  • Self-Esteem and self-serving strategies
    • Self-esteem and self-attributes (Dodgson & Wood, 1998)
    • Self-esteem and social comparisons - Wood, Giordano-Beech, Taylor, Michela, & Gaus (1994)
    • Self-esteem and views of relationship partners - Murray and Holmes research
explanation of esteem differences in self serving tendencies
Explanation of Esteem Differences in Self-Serving Tendencies
  • Self-Verification Theory -
    • We try to maintain our views of ourselves even if they are negative - Swann, La Ronde, & Hixon (1994)
    • May be more true for long-term reactions than short-term affective reactions, Swann, Griffin, Predmore, & Gaines (1987)
  • Self-Enhancement -
    • Low self-esteem people don’t enhance because they are trying to protect their fragile sense of self-esteem
    • Steele, Josephs, & Spencer
self image maintenance models
Self-Image Maintenance Models
  • Self-Evaluation Maintenance
    • Closeness and self-relevance
    • Tesser & Smith (1980) - Do you help your friend or a stranger?
  • Self-Affirmation
    • Maintain an overall sense of global self-integrity
    • Tesser & Cornell (1991)
  • Terror Management
    • People exaggerate their feelings about themselves as a buffer against their fear of death
    • Mortality salience and derogation of others
slide19

Global Self-Integrity

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A Model of the Self-System

Specific Attributes include: beliefs, values, attachments, relationships,

attitudes, social comparisons, and abilities.

People will restore their self-integrity through whatever means is strongest

and most salient.

the self and others in evaluation
The Self and Others in Evaluation
  • Using the self to judge others
    • Dunning and Cohen (1992) - How other people are doing depends on how I am doing.
    • Dunning and Hayes (1996) - Evaluating others activates self-attributes
  • Using others to evaluate the self
    • Social Comparison theory
    • Lockwood & Kunda (1997) - How good of an accounting student are you?
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