Chapter 20 Enterprise and industrial policy
Download
1 / 9

Chapter 20 Enterprise and industrial policy Tourism in Iceland - PowerPoint PPT Presentation


  • 92 Views
  • Uploaded on

Chapter 20 Enterprise and industrial policy Tourism in Iceland. Tourism in the context of general economic development?. Tourism generates about 17% of foreign exchange revenues ranking third after marine products and aluminium/industrial export

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Chapter 20 Enterprise and industrial policy Tourism in Iceland' - ranae


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Tourism in the context of general economic development
Tourism in the context of general economic development?

Tourism generates about 17% of foreign exchange revenues ranking third after marine products and aluminium/industrial export

One of the fastest growing industries in Iceland

Expected tourism arrivals in 2011 based on forcast from airlines 600.000

Tourism arrivals in 2001 were about 300.000

Main problems are low profitability, seasonality and lack of tourism infrastructure at important tourism destinations



Employment in tourism
Employment in tourism export revenue


Seasonality
Seasonality export revenue


Main priorities with regard to tourism development
Main export revenuepriorities with regard to tourism development

  • To increase the profitability of the tourism sector

  • Systematic development of tourist destinations, effective product development, and promotion and advertising work so as to create the opportunity to lengthen the tourist season, reduce seasonal fluctuations, and contribute to better distribution of tourists throughout the country;

  • to enhance quality, professionalism, safety, and environment-awareness in the tourism sector;

  • to define and maintain Iceland’s uniqueness as a tourist destination, in part through effective analysis and research.


Four main objectives in tourism depend on
Four main objectives in tourism depend on: export revenue

  • Infrastructure


Infrastructure
Infrastructure export revenue

  • Nature is thesinglemost importan aspect influencing decision to visit Iceland - mentioned by 82% of visitors

  • Managing and protecting natural environment main priority as well as ensuring quality

  • Newmeasures:

    • Funding of infrastructuredevelopmentunderway:

      • Parlamentaryresolutions for a Touristsiteprotection fund with a passenger and accommodationfee.

    • Measurestoincrease and ensurequality in tourismthroughnewquality and environmentalsystem – VAKINN

      • BasedonNewZealandsQualmarksystem


Surveys research forecasting
Surveys, research, forecasting export revenue

  • Tourism Satillite Accounts available from 2000

  • Importance of ensuring

  • Measures under way to ensure stronger tourism research

  • Research and knowledge transfer critical for developing high quality tourism

  • Measures

    • TSA agreement with Statistical Bureau

    • Strategic overview of tourism research

    • Mapping of tourism


ad