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PLMA Seminar what’s hot in private label? insight into emerging trends...HANDOUT

Prepared by Date. Kurt Petersen Business Development Mgr August 22 nd 2007. PLMA Seminar what’s hot in private label? insight into emerging trends...HANDOUT. 2004 - significant shift for Private Label as Australian retailers announce new strategies.

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PLMA Seminar what’s hot in private label? insight into emerging trends...HANDOUT

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  1. Prepared by Date Kurt Petersen Business Development Mgr August 22nd 2007 PLMA Seminarwhat’s hot in private label?insight into emerging trends...HANDOUT

  2. 2004 - significant shift for Private Label as Australian retailers announce new strategies • Consumer perception of private label has been - low cost - low quality.. “I think there's been a cynicism in the market ... that generic products have often been synonymous with poor quality." Roger Corbett – SMH Aug 26 2004 • In 2004 refreshed focus on the role of Private Label – major retailers Coles and Woolworths announcing new strategies to the market.

  3. data source • AZTEC Grocery Review • Defined Grocery = - 220 Categories Aust (July 2007) - 180 Categories NZ (Apr 2007) • Data Omissions: • Fresh Produce (Aust / NZ) • Bread (Aust Only) • Cigarettes (Aust / NZ) • Aldi scan • AZTEC Customer Insights • National In Home Panel (stratified panel n=2000 – QRT July 2007)

  4. size & growth of private label $320M per month $4 Billion per year Data Source – AZTEC grocery review

  5. size & growth of private label ($4B Aust) Private Label growth outperforming Total Defined Grocery in Australia for value Data Source – AZTEC grocery review

  6. is private label growth a national trend...? +7.6% (8.2%) ( %) Value growth year ago (7.8%) (6.7%) (6.6%) (7.1%) (12.2%) Data Source – AZTEC grocery review

  7. the war on branded products Data Source – AZTEC grocery review

  8. key departments contributing to private label growth Data Source – AZTEC grocery review

  9. private label share in Australia by retailer Data Source – AZTEC In Home Panel

  10. size of private label ($4B Aust - $.... NZ) $75M per month $950M per year Data Source – AZTEC grocery review

  11. size of private label ($4B Aust - $950M NZ) NZ showing strong value and unit p/l growth Data Source – AZTEC grocery review

  12. key departments contributing to private label growth Data Source – AZTEC grocery review

  13. who shops private label? • 99.8% of households now purchase Private Label What life stage spends the most? Young families What is the age of the main shopper? 35- 44 What is thefrequencyof shops? What is there claimed weekly Household spend on consumer goods? Fortnightly + What is their occupation? Blue Collar and Unemployed $251+ Data Source – AZTEC In Home Panel

  14. (+1) (+1) (-2) (-1) (-1) is the private label range increasing? Australia (private label active sku -5% year ago) Data Source – AZTEC grocery review

  15. is the private label range increasing? New Zealand (private label active sku +8% year ago) (+3) (+2) (+2) (+1) (+1) (+1) (+2) (+1) Data Source – AZTEC grocery review

  16. what categories are driving private label? AUSTRALIA Traditional Necessities Eggs, Nuts, Oils, Water Dairy: Milk & Cheese Non Emotional Purchases Cat Litter & bird food Picnic items & office paper Plastic Bags &Scourers Data Source – AZTEC grocery review

  17. price by department in Australia 71% 53% +57% +54% 71% 85% 75% +80% +84% index +10% +8% +7% +11% +5% +7% +6% +3% +6% +7% Data Source – AZTEC grocery review

  18. price by department New Zealand index 78% 86% 64% 62% 86% 57% 98% 94% 91% 39% 82% 59% 84% 88% 37% 49% +4% 0% +2% +1% -5% +3% 0% +5% -4% +4% -2% +7% +2% +0% +5% +8% -2% Data Source – AZTEC grocery review

  19. Our curiosity is all yours.Thank you.

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