Typography. The art of using text to produce professional looking publications. Wording that can be the same. Font is also commonly called type or text They all mean the same thing You can say font face or type face but they mean the same thing. Font/Type.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
The art of using text to produce professional looking publications.
You can say font face or type face but they mean the same thing
Fonts are categories of text. Common groups of fonts include:
Fonts are grouped into families and given a name:
It’s like your own Family. We have the Smith family
Dad- Frank Smith
Mom- Mary Smith
Son- Sam Smith
Each are part of the Smith family but they are all individuals (type style) who have the same last name.
You can take away their styles but they are still members of the Smith family.
Fonts are used to help create a moodor a feeling in a publication. Fonts can also limit or enhance readability so choose your fonts carefully.
Serifs on lowercase letters are slanted
Thick/thin transition in strokes
A B C a b c
A B C a b c
a x c
b x h
g x j
Anatomy of Text
The vertical distant between base heights
adjusts the space between lines