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Interactive Promotional Products on WWW.STAT.SI

Interactive Promotional Products on WWW.STAT.SI. Danilo Dolenc Statistical Office of the Republic of Slovenia. Why promotional products. Statistics could be interesting Applicable in every day life Simple and easy to understand Intended for the broader public Attractive for media

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Interactive Promotional Products on WWW.STAT.SI

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  1. Interactive Promotional Products on WWW.STAT.SI Danilo Dolenc Statistical Office of the Republic of Slovenia

  2. Why promotional products • Statistics could be interesting • Applicable in every day life • Simple and easy to understand • Intended for the broader public • Attractive for media • Human curiosity as a driving wheel

  3. Products • Three interactive products • First names and family names • http://www.stat.si/eng/imena.asp • Birthdays • http://www.stat.si/eng/preb_rojstva.asp • Place names • http://www.stat.si/eng/KrajevnaImena/

  4. Targets • Popularization of website • Public recognition of SORS • Good media response • Building of corporative image • Reputation • Satisfaction of users • Rising of statistical literacy Achieve through an easy game

  5. Access to products • Directly from the homepage • Very high in search engines • Google • Najdi • Names still one of the most visited SORS webpages • Many links in other websites • Above all names and surnames

  6. Names and surnames (1) • Displayed results • By period of birth • By statistical regions • Chart by year of birth • Most frequent names only • Reviews in tables • Statistical confidentiality rules • Updated on the yearly basis

  7. Names and surnames (2) • Users • Expectant mothers • Commercial media (radio) • Primary school pupils • Genealogists • User’s feedback • Mostly personnel questions • Asking for confidential data • Reason for differences • Information on addresses

  8. Participant names (in Slovenia)

  9. Birthdays • Searching by day and/or months and/or year • Day of week is shown • How many of you know the day of birth • Reviews in tables • Updated on the yearly basis

  10. Place names • Settlements and streets • 6,000 settlements in Slovenia • Searching by • Whole name • Part of name • Displayed results • The list of hits • Location on the map of Slovenia • Demographic data from 2002 Census • For settlements only

  11. Your opinion • Questions, remarks, suggestions THANK YOU FOR ATTENTION

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