1 / 13

Online campaigning: Pushing the envelope

Online campaigning: Pushing the envelope. Presentation by Eric Lee LabourStart – http://www.labourstart.org. Online campaigning: Pushing the envelope. Which new tools work? Which ones don't? 1 Web 2 Email 3 Social networks 4 Microblogging 5 Virtual worlds.

raleigh
Download Presentation

Online campaigning: Pushing the envelope

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online campaigning: Pushing the envelope Presentation by Eric Lee LabourStart – http://www.labourstart.org

  2. Online campaigning: Pushing the envelope Which new tools work? Which ones don't? 1 Web 2 Email 3 Social networks 4 Microblogging 5 Virtual worlds

  3. Online campaigning: Pushing the envelope Web

  4. Online campaigning: Pushing the envelope Web Should be used to host a campaign But not great for publicizing a campaign

  5. Online campaigning: Pushing the envelope

  6. Online campaigning: Pushing the envelope Email The only effective way to promote an online campaign The second most effective way is ... How to write an effective campaign email message: brief and to the point

  7. Online campaigning: Pushing the envelope

  8. Online campaigning: Pushing the envelope Social networks Which networks do our members use? Varies from union to union, country to country LS survey results – October 2009: Facebook 75.7%; YouTube 37.1%; UnionBook 18.1% Flicker 11.7%; MySpace 5.7% Why UnionBook? Grow your own Facebook: Ning, Elgg

  9. Online campaigning: Pushing the envelope

  10. Online campaigning: Pushing the envelope Microblogging Beyond the hype – does it actually work? Retweeting Twitter and cellphones Single status updates: UnionBook → Twitter → Facebook

  11. Online campaigning: Pushing the envelope

  12. Online campaigning: Pushing the envelope Virtual worlds UNI and others have made a huge investment in Second Life What the LS survey tells us: 1.6% use it But the question remains open – MMORPGs are massive (e.g., WoW - > 11.5 million)‏ In 10 years, we'll need to be there - but not now

  13. Online campaigning: Pushing the envelope Thank you! Eric Lee – ericlee@labourstart.org LabourStart – http://www.labourstart.org UnionBook – http://www.unionbook.org Twitter – http://twitter.com/labourstart Survey results: http://www.labourstart.org/twittersurvey2009.html

More Related