Digital OOH Advertising Market PDF: Industry Overview, Growth Rate and Forecast

1. Global Digital OOH Advertising Market Research and Upcoming Forecast Report Author: Elena Anderson, Marketing Manager | Copyright © IMARC Service Pvt Ltd. All Rights Reserved IMARC Group © 2019 IMARC All Rights Reserved

2. Report DescriptionAbout IMARC Group The International Market Analysis Research and Consulting Group is a leading adviser on management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value challenges, and transform their businesses. opportunities, address their most critical IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise. IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and markets with close cooperation at all levels of the client organization. This ensures that our clients achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting results.

3. Report Description and Highlights Report Description Digital OOH Advertising Market Outlook 2026: IMARC Group, titled "Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," The global digital-out-of-home advertising market exhibited strong growth in 2020. Digital out of home (OOH) advertising uses digital media formats for marketing purposes. These advertisements are positioned in public places, such as airports, subways, bus stations, shopping malls, retail stores, movie theatres and waiting rooms, which are easily accessible to a large number of individuals. The placement of digital billboards and outdoor signage in an area with heavy traffic aids in targeting the attention of the audience, which increases brand recognition among the masses. The utilization of projectors, motion graphics, video content and virtual screens in OOH advertising offers unparalleled viewability, which has contributed to its widespread popularity. Request for a free sample report: https://www.imarcgroup.com/digital-ooh-market/requestsample

4. Report Description and Highlights Report Description Global Digital OOH Advertising Market Trends: The global market is primarily driven by the increasing digitization across industries, along with the need for efficient advertising solutions. In line with this, technological advancements, such as the integration of advanced technologies, including near field communication (NFC) and artificial intelligence (AI), with OOH advertising, is also contributing to the market growth. Advertisers are employing these technologies to generate real-time viewership analytics. Equipped with facial recognition software, these advertisements offer in-depth information about the demographics of the onlookers and passers-by, which assist the advertisers in understanding and further engaging with their audience in an efficient manner. The advent of interactive billboards is acting as another major growth-inducing factor. For instance, MISEREOR, a Germany-based aid organization, launched a campaign called ‘The Social Swipe,’ dedicated to ending world hunger. It utilized interactive digital posters to grab the attention of the passers-by and encourage them to donate a small amount of money for the greater cause. These posters also offered credit/debit card swiping facilities across numerous international airports. Apart from this, numerous public places are now replacing traditional forms of marketing with OOH advertising solutions to target a wider audience. The impressive visibility and the customization offered by these signages, unlike static displays, along with the reduced costs of digital advertisements, have contributed to their rising demand.

5. Report Description and Highlights Report Description Market Breakup by Format Type: • Digital Billboards • Video Advertising • Ambient Advertising • Others Market Breakup by Application: • Outdoor • Indoor Market Breakup by End-User: • Retail • Recreation • Banking • Transportation • Education • Others

6. Report Description and Highlights Report Description Regional Insights: • Asia Pacific • North America • Europe • Middle East and Africa • Latin America Note: We are updating our research report 2021-2026. If you want to need latest primary and secondary data with Cost Module, Business Strategy, Distribution Channel, etc.

7. Report Description and Highlights Report Description Competitive Landscape With Key players: • APG|SGA • Clear Channel Outdoor Holdings Inc. • Global Media • JCDecaux • Lamar Advertising Company • oOh!media Limited • Outfront Media Inc. • Stroer, etc. View Report TOC, Figures and Tables: https://www.imarcgroup.com/digital-ooh-market

8. We are the trusted business partners to the world's leading corporates, governments, and institutions Partial List of Clients A partial List of our Clients

9. We are the trusted business partners to the world's leading corporates, governments, and institutions Partial List of Clients A partial List of our Clients

10. Report Description and Highlights Report Description © 2019 IMARC All Rights Reserved This Publication and all it’s contents unless otherwise mentioned are copyrighted in the name of International Market Analysis Research and Consulting (IMARC). No part of this publication may be reproduced, repackaged, redistributed or resold in whole or in any part. The publication may also not be used in any form or by and means graphic electronic or mechanical, including photocopying, recording, taping or by information storage or retrieval, or by any other form, without the express consent of International Market Analysis Research and Consulting (IMARC). Disclaimer: All contents and data of this publication, including forecasts, data analysis and opinion have been based on information and sources believed to be accurate and reliable at the time of publishing. International Market Analysis Research and Consulting makes no representation of warranty of any kind as to the accuracy or completeness of any Information provided. IMARC accepts no liability whatsoever for any loss or damage resulting from opinion, errors or inaccuracies if any found this publication. IMARC, IMARC Group and Global Therapy Insight Series are registered trademarks of International Market Analysis Research and Consulting. All other trademarks used in this publication are registered trademarks of their respective companies.

11. Contact Us FOR MORE DETAILS Visit us at : https://www.imarcgroup.com Stay With Us: TELEPHONE: +1-631-791-1145 E-MAIL: sales@imarcgroup.com