Digital marketing is a new version of an old term. It has been called things like inbound marketing. Basically, it is a term for the marketing methods that are used to target today’s audience.
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Digital marketing is convenient slang that we use to describe any marketing efforts that just so happen to appear online or in other forms of digital Media. It is not a subset of actual marketing. It’s nothing more than marketing on digital media—websites, apps, blogs, social media, etc.